How to Increase Your Sales With the Latest Web Design Trends?
There is no doubt that the year 2020 was a very unique one in modern history that had its own set. Of challenges as well as opportunities for businesses. Modern e-commerce business experienced a whirlwind increase in traffic and sales due to the global pandemic. At the comfort and safety of their homes, consumers are buying more through e-commerce websites and market places. Also, it’s no longer enough to just have a simple website without a digital storefront for your business, if you really want to entice and retain customers. You only get one chance to hook the user to your website and having the best practices in web design can really change the game for your business. In this article we look at a few of the best practices in web design trends that will help you increase sales on your e-commerce website.
Focus on Improving the UX/UI Of Your Website
Modern website design focus should have minimalistic yet effective features for users to easily navigate and understand the functioning of your website. With short attention spans of users, this is more important than ever in 2021. Your website's UX must be smooth, uninterrupted, clean and engaging. This basically culminates into - fast page load times, use of white spaces for little clutter, relevant SEO content and richness of multimedia content. Your website design also needs to be intuitive to the user, this means that the UI (user interface) of your website should have things like - voice enabled interfaces, image captions, little to no distracting elements and a balanced view motion design.
App Experience on Your Website
Simply put, this is all about designing your website like an app for users. An app inspired website is usually faster to load, interactive, optimised for mobile and included subtle animations to have a responsive feel to it.
More than 50% of traffic on e-commerce and small business websites come from mobile users. So to have a website optimized for a smartphone browsing experience is more of a hygiene for anyone looking to boost sales of their products and services online. A responsive web design for a user-friendly desktop, mobile and tablet experience is a must. You can start by using optimization tactics like position and size of navigation buttons, having a burger menu tab, advanced image compression, preloading pages for visitors for an even faster experience etc. Your website should be ready and designed for a mobile first world, because that’s where the maximum impact and action is when it comes to online buying.
Enhanced Shopping Experience Through Technology
If you have the budget for additional development on your website, you should definitely look at avenues in adding the power of existing technologies like machine learning (ML) and augmented reality (AR) on your website. Machine learning can help you anticipate the navigation and suggestions to users that come on your website, while augmented reality can give online shoppers a unique shopping experience where they can have a look and feel of the product in AR before they buy it from your platform. Using AR can also add to a personalised in-person shopping experience for many users online, which increases the chances of checkouts at the end of their session.
Any business website can never go wrong with a chatbot integration. It’s like a personal assistant or a personal shopper for a user who’s on your website. Chatbots can reply to questions and offer 24/7 support. Moreover, chatbots will tailor the buyer’s journey to fit the needs of the user. Sometimes an online customer wants and expects almost immediate answers, this is where chatbots can be the most useful for moving your online user down the marketing funnel.
Simplicity has a beauty that engages humans, and this is very true for modern website design. A minimalist layout for a website is one of the best design practices to have for your website in 2021. Simple things like utilisation of white space into your website will allow images, graphics, and text to stand out and capture user attention. Emphasizing on your product or service’s most important features right away in the first go. A minimalist layout for a website is always visually appealing to users. It also reduces the page loading time which in-turn creates a better user experience.
Let’s be honest, every app that you see on your phone just looks a lot more appealing in its dark mode. For device users like iPhone, Android, Windows and Mac, dark mode themes are just more visually appealing. It was a matter of time that websites also adopted this and many are! Optimizing your website for dark mode is easy to integrate and very appealing to gen-Z customers. Also, according to a study, online users prefer the dark mode feature on apps and websites more while browsing during the night.
Using High Resolution Images and Videos
Combining multimedia for your products and services online is a growing trend in website design. One can never go wrong while using high resolution images of products on their website. It gives a more professional and serious appeal to users who are looking for a particular product. Putting an infographic or a how-to use the product graphic image in the mix, and you inch closer to having a sale of your product just on that! Another helpful mix can be the use of professionally produced short video clips (no longer than 30 Seconds) for users to understand your product or service on your website.
Implementing these web design trends will not only make your website more user-friendly and visually appealing, it will also help you boost sales of your products and services. However, remember that the most important aspect of your website should be offering a mobile-friendly and responsive design, rest all design implementations can follow. So, get started and improve your website design to increase sales of your products and services with these trends.