R P Singh

Techreviewer spoke with R P Singh, Group CEO of the Seasia Group of Companies™.

1. Please, describe your company and position.

Seasia Group of Companies™ is enlisted among the global leader in transforming outdated business practices with cutting edge technologies. 

Our products enable businesses to work on strong business ideas and build deeper connections. This will accelerate your business growth in the digital ecosystem.

I am the Group CEO of the Seasia Group of Companies™ and, undoubtedly, the smart and strategic thinking leader and motivator. Being an analytically minded person, I'm always into finding how the amalgamation of technology and marketing works for the striving industries out there. With this zeal and energy, I'm always on a mind tour to achieve conspicuous success and strive harder to maintain the mutual aura of my company and me. 

We are not the silos of the consumers and things but share a basic idea of bringing a digital ecosystem into the offline space with scalable collaborations.

Seasia Group of Companies™ is an IT conglomerate that has entities, namely, Seasia Infotech (A CMMI Level 5 Company), BugRaptors, Cerebrum Infotech, Woosper Infotech, Moogle, UI/UX Den. These develop dedicated and innovative software products and provide cloud-hosted business platforms.

Our Seasians follow key innovation and better development targets all around the year. 

Going forward, right now, my priority is to keep the employees and the clients happy. Creating a feeling of happiness, safety and health is vital, so I aware my people from time to time. 

I always try to eliminate the fear factor from everyone.

2. What industries, regions or types of businesses are you focusing on?

You know the main motto of our business is to digitize the businesses all around. As we have got the back of technology application, all our vision and mission set is proportional to the improvement of the businesses and societies at certain levels. We serve globally and have worked in multiple industries such as healthcare, real estate, manufacturing, government sectors, insurance, and much more. Our services and our best delivery process provide us with the capability to address real-world challenges and earn genuine possibilities to add value to our prospects all over the globe.

3. You have a lot of experience in developing software projects for startups. Can you share a bit about the current demand for ML and AI development?

Thanks for the applause. Yes, we have delivered several software projects for growing businesses or the established organization. We all are well aware that the startups have limited operational experience, while they have lofty goals for outstanding software solutions on the other side. If you talk about AI/ML, and we follow the "Proof of Value" (POV) approach for the AI/ML projects. In fact, these high-performance technologies are certainly going to carry the most important value in recent years. As the technology landscape is getting widened, AI and ML are showing their ultimate power.

4. What do you think makes your company different from competitors? What are your main competitive advantages?

You know every company's dream is to stand out differently from its competitors. Our Seasia Group of Companies™ has a wide focus on the strengths that directly means a lot to the customers. We have strong facets of our businesses that make us stand apart from the competition. Our business market segmentation is a lot more different than others, and our customers know that we are always there for them. Look for any business getting noticed in a crowd of competitors isn't at all easy; instead, it gets harder and harder every day. Our team and its unique access to the technology or the production methods is something that we believe in the competitive advantages.

5. How has COVID-19 affected your company? What challenges has the pandemic added to you and your team's daily work?

Look, bad effects are everywhere, but life tells us to find something positive from whatever we are dealing with. So, our entire "Seasia Group of Companies™" family got this opportunity and worked more than ever before to think about what we can serve outside just the services chamber. Till now, we are availing our employees for the remote work. Now we also had our Covid Task Force team to support the employees during the pandemic. Our Seasia Group of Companies™ is working at the forefront to bring an agile response to the pandemic. We have come up with the brilliant idealogy to not just support our employees but also people in need as well. This disaster has ruined the happiness of many families, but we are trying our best to use unique strategies to support people in this difficult time.

6. 77% of startup founders said they faced potential failure in 2020 due to Covid-19. How has the pandemic affected your clients?

Businesses know very well how the clients' experience has turned out to be the most vital differentiator in the marketplace today. Even with the presence of the experience-led interactions and the journeys, this pandemic hasn't left out any hole to save our predictions and statements. But our team, with the firm determination and best interaction cloud from home, hasn't let our image down in front of the clients. Sometimes it's been an uphill task for the support teams to manage, but they are keeping it well with their best efforts.

7. Has COVID-19 influenced your marketing strategies? What are the main sales and marketing channels do you use to find new clients now?

Of course, yes! COVID-19 entirely changed ways and the flows, and the changes are not yet to arrive; these are here right now in front of us! So many conferences, events, and product launches all hung up in the middle due to this pandemic crisis, but with the online platforms, it is doing wonders. Maybe we can't sail through, but we are certainly connected through online platforms. We are at no distance with our online communication portals and social media platforms; we all are well connected! You know it hasn't just helped find us new clients, but handles our communication with the target audience, product and service awareness, brand promotion, web engagement, traffic popularity, customer satisfaction, and much more in the bucket!  

8. What are some of the factors that startups need to consider when selecting a vendor?

Vendor selection for a startup is a vital process and has a major role in the startup's success level. Most people fall for the low prices offered by vendors, but if you seek a long-term relationship, select the one that is the right fit for your business. Some of the factors that the startups must consider are reliability, mutual understanding, stability, experience and expertise, reputation, location, transparency, and, last but not least, partnership. Remember, choose the one with which you can co-relate your time and energy.

9. What are the key drivers of cost in software development for startups?

If a startup connects with a proficient and reliable team, then that team is entirely accountable for the quick estimations of the cost. All the reasons for the logic behind the price of the software would be better explained via the team itself. The two major drivers of the cost in any software development are time and effort that is to be spent on the project. Within that, there come direct and indirect expenses. The rest of the things that make up the cost of the software development are the countable resources within the project, efforts spent on the people over the project requirements, software purchases for the specific project, and last but not least, risk associated with the project.

10. What are the key factors that you consider when making a project estimation and proposal for a new client?

Whether it is for small, mid-sized, or large businesses, estimating the projects can certainly be a daunting task. To better estimate the project, we consider team, deliverables, tasks, and processes. Yes, we don't leave asking more of the right questions from the client related to the project. Further, for the proposal for a new client, we first get through the understanding of the client's words as the proposal is full of technical, marketing, and legal jargon, so it is important to be packed it fully informational. Proving to the client that you completely understand the requirements turns out to be a win-win situation. After this mutual understanding, there comes pre-qualifying the lead, asking the client what made him reach our business, and lastly, the upfront consultation. But what is most important to draw the client through your proposal is showing him the trust.

11. What are the top challenges your company faces in the software development process for startups most often, and how do you deal with them?

There is not a single day where we don't meet the challenge on the way, especially our software development team. From all the challenges, what I consider a true challenge is pushing a much intense conversation with the client if I already find some changes in the idea. Look, clients' requirements and expectations are important and may vary, but conveying what is true and worth for their business is really important. So, I deal with connecting and expressing my point well.

12. What are the criteria for the success of a software development project?

Although there are numerous factors that businesses and clients think of, I prefer that the foremost step to grab success is to reach the objectives. Next comes the quality of the project, user satisfaction, and the bucks it draws out.

13. Can you provide an example from your company's experience to illustrate?

For Seasia Group of Companies™, working with flexibility and adaptability is the core criteria for the success of the software development project. All that we first consider is the planned schedule and the budgeted cost, and lastly, the goal.

14. From your experience, what are the best practices to attain client satisfaction?

Many leaders' lectures on the client should be the center of everything, but many stick it just as the theory rather than bringing it into practice. Yet, despite the zeal and commitment, it really hits hard when businesses fail to serve the customers. 

If any business wants to follow what I have I my bucket list for the clients' satisfaction, then they must follow the points:

  • Treating the customers as they want to be treated by other parties
  • Giving them multichannel support
  • Making the customer survey data into action
  • Figuring out their exact requirements

15. How do you assess the role of research agencies like Techreviewer in bridging the gap between clients and service providers?

The roles of research agencies are really going to expand as trustworthy reviews have the potential to bridge the gap between service providers and clients. In addition to that, service providers need to do constant market research which requires primary data to get the accurate outcome. That is where research agencies like Techreviewer can play a crucial role.

Research & analytics team

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As the technology landscape is getting widened, AI and ML are showing their ultimate power – Interview with Seasia Group