Running any kind of e-commerce business comes with a wide array of challenges. With the fast-paced and competitive nature of e-commerce, its not uncommon to use a few tools to help manage the shop and increase sales.

Shopify is known as one of the leading e-commerce platforms, with a little over 3.8 million live websites worldwide, accounting for around 31% of total websites using e-commerce technologies. One of the biggest issues sellers face is cart abandonment. A report from the second quarter of 2022 showed that 85% of shopping carts online were abandoned, most of which occurred on mobile devices.

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Another obstacle sellers face is streamlining the dropshipping process. Surprisingly, a global analysis survey that was conducted in 2021 showed that 93% of Shopify stores were manually shipping their products and not using third-party services to ease the workload.

Thankfully, Shopify marketplace provides many different applications that sellers can integrate with their websites to help with these issues. This list will review the 20+ top Shopify marketplace apps in 2022 that sellers can use to their advantage, some of which include Spocket and BetterReplay, which can easily help with third-party dropshipping and cart abandonment.

1. Spocket 

This is an excellent dropshipping application that can be integrated into any Shopify store. It gives sellers access to a vast range of products that come from suppliers all over the world. Moreover, the app is speed tested, so it won't hinder the customer experience, and it's known to boast relatively fast shipping times.

Those who use the app will also benefit from wholesale discounts, and orders can be easily fulfilled with a simple click of a button. Sellers can give products a test run by requesting sample orders, and it has an intuitive hub that provides control over orders all in one place.

Although it's an extremely helpful tool, the only potential downside is that it's restricted to print-on-demand products from Alibaba, Amazon, Aliexpress, and DHgate. Nevertheless, store owners will have access to 24/7 customer support if they run into any issues.

Key Features

  • Easily dropship with US & EU suppliers, including Brazil, Australia, and many others.
  • Access to a vast range of products from top marketplaces such as Alibaba and Amazon
  • Auto-updated inventory features
  • Three to five-day shipping times
  • Print-on-demand, customizable products, which is great for branding

Ratings: 4.6 Stars (2,839 reviews)

Price: $24.99-$99.99 (14-day free trial available)


2. Shopify Email

When it comes to running an e-commerce business, it's essential to have multiple ways to get in touch with customers, and the Shopify Email app makes that a breeze. The app provides sellers with an easy-to-use interface that's stacked with templates and simple editing tools to make professional-looking emails.

Users can showcase products, prices, and other details directly from their store, and there are many metrics included to track campaigns to see how they’re performing. It offers an efficient workflow as sellers can duplicate email templates, import customer lists, and even benefit from automation features.

Some people have issues with high bounce rates, and others mention it takes a bit too long to send out emails to large customer lists. Overall, it’s a decent email app to use that can be directly integrated with a Shopify store.

Key Features

  • Easily design emails with templates and customizable editing options
  • Simple interface along with automation feature
  • Metrics on email campaigns to make adjustments where needed
  • Many features to brand the emails and showcase products

Ratings: 4.1 Stars (918 reviews)

Price: Free (additional charges may apply)


3. eBay

Most people are well aware of how lucrative it can be to sell products on eBay. Even if sellers looking at the Shopify marketplace prefer to focus their efforts on that platform, this eBay application makes it easy to sell on both with minimal hassle.

Not only does it provide the opportunity to find many new customers, but sellers can take advantage of accruing more sales without having to manage two separate stores. It even offers real-time sales management tools and communication with customers with the built-in eBay messaging system.

There are a handful of reviews that mention the app can be a pain to manage and isn't as functional as they'd like. Issues with product syncing or changing parameters on fulfilling orders seem to be common. Nevertheless, the app has the potential to be a profitable integration for any Shopify store.

Key Features

  • Easily find new customers through the eBay platform
  • Increase sales without having to manage multiple stores
  • Real-time sales management tools
  • eBay messaging allows fast communication with customers

Ratings: 2.8 Stars (921 reviews)

Price: Free (additional charges may apply)


4. Better Replay

Better Replay Shopify App

Cart abandonment is something every e-commerce business deals with on a consistent basis. Many people will load up a cart with products they like and never complete the purchase. With the help of Better Replay, sellers can analyze data on customer behavior by viewing their store from the customer's eyes.

The app tracks user behavior, provides insights to optimize a shop and can create surveys that customers can participate in. This gives sellers a more comprehensive look at why carts are being abandoned and what they need to change to mitigate this issue.

It delivers detailed metrics that give sellers the ability to be proactive with their customers while simultaneously increasing sales. The app may not be very helpful if there isn’t a lot of traffic, but it’s free, so anyone can use it without adding to their business costs.

Key Features

  • Analytics to optimize the customer experience
  • Track user behavior with numerous metrics
  • Create surveys that allow customers to provide feedback
  • Easily review session records with playback features

Ratings: 4.7 Stars (2,337 reviews)

Price: Free


5. ReConvert

To maximize sales in e-commerce, sellers have to get crafty from many angles. This Shopify app is an excellent tool for cross-selling and upselling to customers. With ReConvert, sellers can create post-purchase funnels that provide one-click upsell offers and personalized deals.

ReConvert also has the ability to create customized thank you pages which are great for additional conversions, along with customer feedback features with high-response surveys. Sellers can even add custom videos to make a lasting impression on customers.

The app can also be integrated with services such as MailChimp, SMSBump, and more. Most sellers are quite happy with its services, but some feel it could function a little faster, and some features can be confusing to set up for new users. These aren’t enough to scare people off, as the app is still a fan favorite for many and holds a pretty positive rating.

Key Features

  • One-click upsell funnels
  • Customizable and effective post-purchase thank you pages
  • Collect user information for future upselling
  • Smart AI recommendations for personalized offers

Ratings: 5 Stars (3,249 reviews)

Price: Free plan available or $7.99-$799.99 for paid plans (30-day free trial available)


6. PayWhirl

There are numerous ways to customize a Shopify website to increase sales. A method that has become increasingly popular in recent years is by using subscription models. PayWhirl is an app that allows Shopify sellers to integrate subscription options into their store and product pages.

The app can charge customers on a weekly, monthly, or annual basis, and it even offers customer retention tools to help prevent cancellations. It features subscribe and save for discounts, automatic order generation, and works seamlessly with a majority of Shopify marketplace and website themes.

Customers also have the benefit of editing and viewing their subscriptions, viewing information on billing, and easily make adjustments to their accounts if needed. A few sellers feel the app could use some updates to functionality, and customer support isn’t 24/7. Other than that, people seem to love what the app has to offer.

Key Features

  • Flexible schedules for subscriptions
  • Auto-billing and management for failed payments
  • Fluid integration and ease of use
  • Shoppers can monitor subscriptions with little hassle

Ratings: 4.9 Stars (172 reviews)

Price: Free or $9-$249/mo for additional features (14-day free trial available)


7. Nudgify

Sellers can increase sales and conversions with the help of Nudgify, as it provides sales pop-ups, social proof notifications, and more. There are many ways to customize the notifications it has to offer. From low-stock nudges to free delivery pop-ups and available discounts, it provides customers with a lot of incentives.

Nudgify makes it easy to organize nudges and customize them to fit the desired goal. It also comes with nine different templates to make integration even easier. Sellers will also benefit from built-in analytics to see what works best and many themes and colors that'll work with their branding.

Providing compatibility with many other applications for uniformity, it's a great way to keep customers engaged as they spend time browsing. Some users on the platform felt it was a little difficult to set up, but otherwise, sellers are pretty happy with the app overall.

Key Features

  • Display sales notifications to create interest with other buyers
  • Automated cross-sell and upsell features
  • Increase trust with customized pop-ups
  • Templates included for easy integration

Ratings: 4.8 Stars (94 reviews)

Price: Free plan available or $9-$189/mo for additional features (7-day free trial available)


8. Loox

Built to give sellers the ability to highlight reviews on their Shopify store, Loox is an application that delivers great-looking widgets and comes with some unique features. The app can collect photo and video reviews, including product reviews as well.

There are plenty of customizations to utilize, such as review request emails that sellers can schedule and offer discounts, including gorgeous displays with multiple layouts. It's a great way to increase ROI as it builds customer interest and confidence and drives brand discovery, thanks to social media.

It’s well received by many sellers, but some feel like it could be a little easier to set up, and others aren’t a huge fan of their pricing model as they feel the lower tiers could include better features. Although once it’s up and running, it seems to be pretty satisfactory for most users.

Key Features

  • Offers stylish customer review widgets
  • Collects standard, photo and video reviews
  • Supports Facebook pixel integration and social sharing features
  • Provides review request emails that can be scheduled

Ratings: 4.9 Stars (9,359 reviews)

Price: $9.99-$299.99 (14-day free trial available)



Although high-quality product photos can do wonders for sales, it doesn’t hurt to take it up a notch by creating product videos that’ll stand out. This Shopify marketplace app focuses on enhancing storefronts with detailed videos that showcase a store's products.

The user interface is relatively simple, as sellers only have to choose from a handful of parameters to create a video. Utilizing existing footage and images from a seller's store, the app creates a video that’s optimized to put a product on a pedestal.

Some of the downsides regard customization features as it primarily runs off templates, and a few customers have mentioned a lacking quality in the music selection. Otherwise, it brings plenty of value to the table and only improves the professionalism of any storefront.

Key Features

  • Easy templates to make quick product videos
  • No editing or content creation required
  • Helps to increase conversions
  • Videos can be promoted anywhere, making them great marketing material

Ratings: 4.6 (971 reviews)

Price: Free


10. ShipStation

Those who prefer to handle their own inventory will need an efficient shipping system to manage it all. ShipStation is a well-known application that allows sellers to manage all of their shipments through every stage.

Sellers will also have access to shipping discounts to save money on costs and can easily compare shipping rates between major carriers such as USPS, UPS, FedEx, and more. Users will be able to view estimated shipping times, integrations with shopping carts, inventory, and many other inventory tools.

Some users aren’t happy with recent updates that have come to the app, and customer support isn’t always the greatest. Outside of a few hiccups, the application is one of the best shipping tools for Shopify sellers.

Key Features

  • Save money with discounted shipping rates
  • Plenty of automation available for shipping orders
  • Easily ship all over the world in a single UI
  • Streamline and brand the entire delivery experience

Ratings: 4.1 Stars (625 reviews)

Price: $9.99-$159.99/mo (30-day free trial available)


11. Etsy Marketplace Integration

Etsy is a marketplace that hosts many different unique products, and this app lets sellers connect their Etsy store to their Shopify website. It offers a detailed dashboard that comes with extensive product management features.

Sellers can also easily integrate their Etsy products into their Shopify store, and it can manually avoid listing any duplicates. The app offers various templates such as inventory, shipping, and pricing, making integration relatively easy.

A few sellers have mentioned that syncing products can be inaccurate at times, and others encounter bugs that lead to the wrong pricing on various products. People are happy when it works, but it may require a bit of trial and error to get it running smoothly.

Key Features

  • Advanced product listing tools
  • Real-time sync for pricing, inventory, and more
  • Order management tools that can be personalized
  • Seller-friendly templates for easier syncing and integration

Ratings: 4.8 Stars (1,234 reviews)

Price: Free plan available or $25-$119/mo for additional features (7-day free trial available)


12. PreOrder Alpha

Pre-Order Shopify App

This is another application that does wonders for increasing sales and customer interest. PreOrder Alpha gives sellers the ability to sell pre-order items, in addition to out-of-stock or products that are coming soon. It offers extremely simple integration and comes with customizable ribbons to highlight pre-order products.

The app lets sellers organize with ease, and it has a nudge feature that lets customers know when products may arrive at different times. All sellers have to do is set their preferences in the admin panel, and the app will handle the rest.

It could come with more customizations, and some sellers have encountered a few bugs, but customer support seems to be very responsive to any issue with the UI. Regardless, the app is a great way to build interest with customers and increase sales in the long run.

Key Features

  • Keep selling products even if they’re currently out of stock
  • Simple and quick setup with an easy-to-understand UI
  • Top-notch customer support
  • Customer email notifications for pre-order items

Ratings: 4.4 Stars (81 reviews)

Price: Free plan available or $14.99/mo for additional features (7-day free trial available)


13. PageFly

Shopify may offer many different stylish templates and designs for sellers to customize their store, but it still comes with quite a few limitations. PageFly fixes this issue by providing merchants with a way to create high-quality, customizable landing pages that'll stand out.

It gives users the ability to work with templates, pre-made sections, or entirely from scratch. The app also provides many more features to build any kind of page a seller might need, from home, sales, coming soon, product pages, and more.

PageFly can be a tad confusing for first-time users, and some users would appreciate an A/B testing feature to see what works best for them. However, everyone agrees that customer support is extremely helpful and makes the learning curve worth it.

Key Features

  • Fully customizable website pages
  • Conversion-oriented tools for a better customer experience
  • Automate growth with global styling features
  • Get creative with custom CSS and JavaScript editor

Ratings: 4.9 Stars (6,737 reviews)

Price: Free plan available or $29-$199/mo for additional features


14. Easy Digital Products

Not all sellers are focused on physical items, as digital products can be equally, if not more lucrative. This Shopify application allows sellers to attach up to 10 files per product, and they can include license keys, download limits, and other integrations.

Once a customer places an order, the download buttons will appear on the order confirmation page, giving customers immediate access to what they ordered. The app is pretty easy to use as it utilizes drag-and-drop features, and sellers can implement security measures to avoid redistribution of their products.

This application doesn't seem to have many cons, as it's relatively simple and straightforward. For sellers who focus on digital products, this app is a must-have for efficiency and customer satisfaction.

Key Features

  • Easy-to-use interface
  • Customizable download buttons
  • Ability to add license keys to protect files with PDF stamping
  • Analytics for digital orders and download stats

Ratings: 5 Stars (124 reviews)

Price: Free plan available or $9.99-$39.99/mo for additional features


15. Smart SEO

If sellers want to gain traffic to their online store, it’ll take a bit of SEO to make that happen. It can be a complicated topic for some, but Smart SEO can help in numerous ways. Sellers can optimize images and generate meta tags for better search results, in addition to multi-language support features.

The app can also help generate alternate tags for images, JSON-LD data for Google, and sitemap support for better navigation. Better yet, Smart SEO can detect broken links that need to be fixed and remove microdata that can hurt SEO results.

A few sellers feel there aren’t enough SEO features, and there isn’t a way to really view the success of SEO efforts. It’s still a good option for basic SEO, which is important for any e-commerce business.

Key Features

  • Optimize store images with SEO tags
  • Fix broken links that may have been missed
  • JSON-LD structured data for Google
  • Multi-language SEO options

Ratings: 4.9 Stars (1,022 reviews)

Price: Free plan available or $9.99-$29.99/mo (7-day free trial available)


16. Smile: Loyalty & Rewards

An optimal way to keep customers coming back is by integrating a loyalty and rewards program. The Smile app is specifically created for the Shopify marketplace, which makes it very easy to integrate and customize.

It allows customers to earn points on their purchases and even for their birthdays. Sellers can also integrate their reward programs with other apps that manage sections like reviews or donations.

There aren’t many cons regarding its features, but some sellers would appreciate more customization and a more intuitive and fluid API. Smile is a leading application for rewards programs in the Shopify marketplace, and it’s used by thousands of sellers.

Key Features

  • Helps to increase sales, influence repeat purchases, and secure brand loyalty
  • Boosts customer retention and saves on acquisition costs
  • Aids email marketing and subscription tools by incentivizing customers
  • Multiple ways for customers to earn points

Ratings: 4.8 Stars (4,718 reviews)

Price: Free plan available or $49-$599/mo for additional features


17. Referral Candy

There are a ton of ways sellers can bring new customers to their Shopify marketplace, and one of the easiest is to use a referral system. Referral Candy offers a simple and easy integration that lets customers sign up for a referral program as well as earn rewards.

Sellers can set up the program in less than an hour, and the app features post-purchase pop-ups and emails to recruit more referrals. With custom landing pages, a simple theme editor, and multi-language support, it's one of the easiest apps sellers can integrate into their store.

It may come with trial and error as a few users complain about a complicated setup, and the app might not be as effective for stores with smaller traffic. Nevertheless, referrals can be a massive benefit for any e-commerce operation.

Key Features

  • Reward customers who bring in referrals
  • Track top sales in correlation to referrals
  • Integrate with other marketing applications
  • Customizable branding options are available

Ratings: 4.9 Stars (1,843 reviews)

Price: $49-$299/mo (30-day free trial available)


18. Instafeed

Among the many marketing efforts that can benefit a Shopify marketplace, social media is an aspect that shouldn’t be overlooked. With the Instafeed app, sellers can display shoppable Instagram feeds directly on their webpage.

This not only helps to promote their Instagram, but it's a great way to sell products with a wide array of content. It offers a minimal and fluid look that fits many different Shopify themes and comes with many customizable features.

A few complaints from users include the lack of multi-lingual titles and somewhat of a clunky UI. However, a majority of the reviews are highly positive, and it's one of the best Instagram integrations for the Shopify marketplace.

Key Features

  • Create customers into social followers and vice versa
  • Display fresh and stylish content for products on the marketplace
  • Compatibility with all themes and devices
  • Link posts to Instagram and tag multiple products in a single post

Ratings: 4.9 Stars (1,170 reviews)

Price: Free plan available or $5.99-$19.99/mo for additional features


19. Change Commerce

To build a loyal customer base, it's important to focus on community and helping others, as many people respond positively to such gestures. By using the Change Commerce application, sellers can give their customers the ability to make donations to many different non-profit organizations.

Sellers can choose which non-profits to display on their Shopify marketplace, and 100% of those donations go to whichever non-profit a customer selects. It creates an omnichannel giving experience and provides actionable data to optimize budget and personalized marketing.

There aren’t many cons related to the app, but some non-profits have mentioned it can take a while to receive donations. For sellers, it’s a great way to connect with customers and display the causes they care about the most.

Key Features

  • Provides tax receipts, regulation oversight, and donation disbursements
  • Improves 1:1 marketing with data-driven insight
  • Over 1.8 million non-profits to choose from
  • Capsule collections that allow sellers to attach specific causes to certain products

Ratings: 4.9 Stars (106 reviews)

Price: Free


20. Walmart Integration

It’s no secret that Walmart is a popular marketplace for sellers, but it can be a hassle to manage multiple across numerous applications. This Walmart integration allows sellers on the Shopify marketplace to blend it all into one.

The app features easy product uploads and updates from Shopify stores, and it auto-syncs and creates Walmart orders onto the Shopify platform. It can also quickly transfer product information, and shipment management comes with zero hassle as the app has many templates and automation capabilities.

Most users seem to love what the app offers, but some have mentioned it can be a challenge to set up, and syncing products can be inconsistent in rare cases. However, it's still the best integration to make sales through Walmart by far.

Key Features

  • Enhance visibility of listings with SEO-friendly tools
  • Easy inventory management
  • Order management all in one hub
  • Auto-sync features to improve efficiency between platforms

Ratings: 4.8 Stars (481 reviews)

Price: Free plan available or $29-$259/mo for additional features (7-day free trial available)


21. Data Export Reports

If a seller wants to ensure business stays on track, it's important to have an eye on all aspects of the operation. This Shopify marketplace app gives sellers the ability to view comprehensive yet detailed reports about their e-commerce business.

Some of the reports include sales, taxes, cost of sales, Shopify payouts, fulfillment, and many more. It also has many customization features to ensure reports are readable and easy to understand.

The application has a very positive rating, but some would like to see an updated UI, and it seems many people reach out to customer support for help. However, this isn’t enough to be a deal breaker, and the app is a favorite for most users.

Key Features

  • Instant summary of detailed reports
  • Collect many data points from the store
  • Schedule and automate reports for consistent updates
  • 10+ reports to choose from

Ratings: 5 Stars (1,662 reviews)

Price: $10-$35/mo (15-day free trial available)


Understanding How The Shopify Marketplace Works

Not to be confused with the e-commerce platform itself, the Shopify Marketplace is an area that gives developers the tools required to create apps for Shopify stores. This is where the many e-commerce tools Shopify provides comes from. To clarify further, developers use a Shopify Marketplace Kit, which includes a collection of APIs and documentation needed to create integrations for the Shopify e-commerce platform.

As new applications and integrations are added to the platform, sellers can sort through what’s available on the Shopify app store and seamlessly implement them into their own store. The Shopify Marketplace and the commerce side of the platform are two separate tools that work together. Sellers grow and manage a business on the e-commerce side while developers solely focus on the Marketplace to create new tools that sellers can use.

The Bottom Line

The Shopify platform is much more than buying and selling. This list contains over twenty popular applications that people use on the platform to sustain and grow their e-commerce business. Developers have plenty of opportunities here as well, as users on the platform are always in need of tools to help manage their growing business.

The Shopify marketplace is an ever-growing area of the company that'll always be in need of dedicated and talented developers. To better understand how developers can thrive in the e-commerce industry, feel free to reach out or spend more time reading through our other blog posts.

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20+ Top Shopify Marketplace Apps in 2022