Acquisition.mobi & Lay's
Challenge
We faced a challenging task: replacing the filmed bags of chips with different ones while maintaining image clarity and preserving the brand's signature elements. It's not an easy task that can be done with AI.
We faced a challenging task: replacing the filmed bags of chips with different ones while maintaining image clarity and preserving the brand's signature elements. It's not an easy task that can be done with AI.
Solution
To optimize the process, we planned to use neural networks, but in practice, we found that we couldn't do without a traditional set of tools. The source material wasn't prepared for high-quality tracking, so automatically replacing the packaging with a 3D model proved impossible.
However, a well-structured pipeline and the expertise of our CGI specialists allowed us to achieve an excellent result. We refined the 3D models and used animation techniques to enhance the quality of the video.
To optimize the process, we planned to use neural networks, but in practice, we found that we couldn't do without a traditional set of tools. The source material wasn't prepared for high-quality tracking, so automatically replacing the packaging with a 3D model proved impossible.
However, a well-structured pipeline and the expertise of our CGI specialists allowed us to achieve an excellent result. We refined the 3D models and used animation techniques to enhance the quality of the video.
Results
Our team produced a promotional video for the markets of Kazakhstan, Uzbekistan, and Belarus, combining artificial intelligence, 3D modeling, and animation. Thanks to our huge CGI expertise, we've got a good commercial that grabs attention.
Our team produced a promotional video for the markets of Kazakhstan, Uzbekistan, and Belarus, combining artificial intelligence, 3D modeling, and animation. Thanks to our huge CGI expertise, we've got a good commercial that grabs attention.