Boosted Sales Performance for Bitė Group's B2B Sales Platform
Challenge
Bitė Group, the leading digital services company in the Baltics, operates across multiple sectors including mobile, media, and fixed broadband services. Owned by Providence Equity Partners, Bitė’s B2B sales were expanding rapidly, but they faced technical challenges due to the performance limitations of their legacy sales management system.
With these setbacks affecting operational efficiency and slowing down sales processes, Bitė needed a new, high-performing sales management application to streamline their B2B sales processes. They sought a technology partner capable of delivering a robust solution while meeting the complexities of their business operations.
Bitė Group, the leading digital services company in the Baltics, operates across multiple sectors including mobile, media, and fixed broadband services. Owned by Providence Equity Partners, Bitė’s B2B sales were expanding rapidly, but they faced technical challenges due to the performance limitations of their legacy sales management system.
With these setbacks affecting operational efficiency and slowing down sales processes, Bitė needed a new, high-performing sales management application to streamline their B2B sales processes. They sought a technology partner capable of delivering a robust solution while meeting the complexities of their business operations.
Solution
Baltic Amadeus stepped in to help Bitė Group develop a fully optimised B2B sales management application by dividing the project into two main phases:
- Technical Upgrade: Our team introduced new technical capabilities to eliminate performance issues and improve application speed. This phase focused on ensuring smooth management of B2B sales across various departments.
- Functionality Enhancements: We implemented features that made it easier to sell new products and services, allowing Bitė to meet market demands faster.
Technologies Used:
- Kafka for real-time data processing and messaging.
- JAVA, Spring Boot for backend development, enabling scalable and efficient performance.
- Elasticsearch and Kibana for data indexing and visualization, ensuring fast and intuitive data handling.
- Oracle DB, MYSQL for reliable and robust database management.
- React and Material UI for creating a user-friendly and responsive interface.
Throughout the project, Baltic Amadeus provided a broad range of services, from technical leadership, architecture design, and UI/UX design, to development, quality assurance, and project management. This comprehensive approach ensured Bitė’s new system was not only technically solid but also met the highest standards of usability and performance.
Baltic Amadeus stepped in to help Bitė Group develop a fully optimised B2B sales management application by dividing the project into two main phases:
- Technical Upgrade: Our team introduced new technical capabilities to eliminate performance issues and improve application speed. This phase focused on ensuring smooth management of B2B sales across various departments.
- Functionality Enhancements: We implemented features that made it easier to sell new products and services, allowing Bitė to meet market demands faster.
Technologies Used:
- Kafka for real-time data processing and messaging.
- JAVA, Spring Boot for backend development, enabling scalable and efficient performance.
- Elasticsearch and Kibana for data indexing and visualization, ensuring fast and intuitive data handling.
- Oracle DB, MYSQL for reliable and robust database management.
- React and Material UI for creating a user-friendly and responsive interface.
Throughout the project, Baltic Amadeus provided a broad range of services, from technical leadership, architecture design, and UI/UX design, to development, quality assurance, and project management. This comprehensive approach ensured Bitė’s new system was not only technically solid but also met the highest standards of usability and performance.
Results
- Increased Efficiency: Bitė’s employees from different sales channels can now work seamlessly within a single application, streamlining communication and collaboration across departments.
- Reduced Training Time: The simplified and intuitive user interface has significantly shortened the training and onboarding process for new staff.
- Optimised Sales Processes: The new system enhanced operational efficiency by simplifying sales workflows and reducing processing times.
- New Revenue Streams: Bitė can now introduce new products and services quickly, enabling the company to respond to market demands in real-time and capitalize on growth opportunities.
- Increased Efficiency: Bitė’s employees from different sales channels can now work seamlessly within a single application, streamlining communication and collaboration across departments.
- Reduced Training Time: The simplified and intuitive user interface has significantly shortened the training and onboarding process for new staff.
- Optimised Sales Processes: The new system enhanced operational efficiency by simplifying sales workflows and reducing processing times.
- New Revenue Streams: Bitė can now introduce new products and services quickly, enabling the company to respond to market demands in real-time and capitalize on growth opportunities.