Square Yards - Social Feed Platform in Mobile App
Challenge
Square Connect lacked personalized property discovery, buyer-broker engagement, discussion forums, trending content, and hyperlocal insights, making it difficult for users especially remote buyers to find relevant properties and make informed decisions.
Square Connect lacked personalized property discovery, buyer-broker engagement, discussion forums, trending content, and hyperlocal insights, making it difficult for users especially remote buyers to find relevant properties and make informed decisions.
Solution
Built a social feed with AI-driven recommendations, real-time content ranking, engagement-based scoring, theta decay, discussion threads, follows, social sharing, gamification, and hyperlocal content to improve discovery and user engagement.
Built a social feed with AI-driven recommendations, real-time content ranking, engagement-based scoring, theta decay, discussion threads, follows, social sharing, gamification, and hyperlocal content to improve discovery and user engagement.
Results
Increased lead generation by 40–55%, enabled 3–5x faster property discovery, improved broker visibility and engagement by 65%, and boosted inquiries, site visits, user retention, and overall platform engagement.
Increased lead generation by 40–55%, enabled 3–5x faster property discovery, improved broker visibility and engagement by 65%, and boosted inquiries, site visits, user retention, and overall platform engagement.