Mar 19, 2021
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Completed

Founders Brewing Co. Website and Decoupled Systems

$75,000+
4-6 months
United States, Grand Rapids
2-5
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Service categories
Service type
Web Development
Design
Domain focus
Manufacturing
Retail and Restaurants
Solution type
Websites & Landings
Ecommerce
Programming language
CSS
HTML
JavaScript
Frameworks
Other
CMS solutions
WordPress

Challenge

Founders Brewing was uniquely positioned to tap the deep, emotional ties that craft beer drinkers have for their favorite brews. So, we saw the opportunity to establish a more personal and lasting connection with their young, adventurous target audience. Drawing on our strategic strengths and creative powers, we delivered a responsive website with all the right ingredients.

Solution

Their previous site had accumulated a growing amount of tech debt from old systems and integrations that needed to be surgically separated and backed out of. Additionally, their retail locations had selected a new system that required us to remove the WooCommerce store and build up a new Magento integration with a third vendor. https://blueflamethinking.com/work/founders-website-redesign/

Results

A clean, tech-debt-free site that allowed them to tell a better brand story about the past and future without the baggage of old systems and integrations slowing everything down.
A clean, tech-debt-free site that allowed them to tell a better brand story about the past and future without the baggage of old systems and integrations slowing everything down.