Mar 30, 2021
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Service categories
Service Lines
Design
Web Development
Domain focus
Banking & Financial Services
Other
Programming language
CSS
HTML
PHP
CMS solutions
WordPress
Challenge
As a longstanding and well-regarded investment consulting firm, Marquette Associates had assembled a massive library of thought capital that was well-used and valued by current clients, but the site needed updating for the way today’s users expect to interact with content. It also represented an untapped SEO goldmine, a situation also in need of correcting. Additionally, the overall structure of the site lacked clear messaging that would help new prospects understand the scope of services and value Marquette Associates brings to its engagements.
As a longstanding and well-regarded investment consulting firm, Marquette Associates had assembled a massive library of thought capital that was well-used and valued by current clients, but the site needed updating for the way today’s users expect to interact with content. It also represented an untapped SEO goldmine, a situation also in need of correcting. Additionally, the overall structure of the site lacked clear messaging that would help new prospects understand the scope of services and value Marquette Associates brings to its engagements.
Solution
When you’re in the business of selling expertise, your product is the people who provide it, which is why we helped Marquette Associates put a face—or more accurately—faces to their expertise when we collaborated to modernize its website and clarify its messaging. We built them a beautiful WordPress website with complex and intentional user roles, post taxonomy and crafted them a new story that better articulated who they are to the world.
When you’re in the business of selling expertise, your product is the people who provide it, which is why we helped Marquette Associates put a face—or more accurately—faces to their expertise when we collaborated to modernize its website and clarify its messaging. We built them a beautiful WordPress website with complex and intentional user roles, post taxonomy and crafted them a new story that better articulated who they are to the world.
Results
31% increase in form submissions
28% Increase in new client leads
39% Increase in newsletter sign-ups
31% increase in form submissions
28% Increase in new client leads
39% Increase in newsletter sign-ups