Mar 19, 2021
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Completed

Spartan Motors Website Restructure

$100,000+
7-12 months
United States, Charlotte
6-9
view project
Service categories
Service type
Web Development
Design
Other
Domain focus
Manufacturing
Solution type
Websites & Landings
Programming language
CSS
HTML
JavaScript
Frameworks
Other
CMS solutions
WordPress

Challenge

With the accompanying expansion in its portfolio of brands, Spartan needed a strategic website redesign to accurately reflect the current state of the organization and accommodate its ongoing expansion.
With the accompanying expansion in its portfolio of brands, Spartan needed a strategic website redesign to accurately reflect the current state of the organization and accommodate its ongoing expansion.

Solution

We helped them restructure and redesign their portfolio of sites to better position them for M&A activity and an eventual rebrand to the Shyft Group. Six sub-brand sites were split off of the main corporate site, eventually, the main corporate identity and site were sold off as the organization pivoted into its last-mile delivery solutions. https://blueflamethinking.com/work/new-website-redesign/

Results

A single corporate site was split back into seven sites that supported Spartan's divestiture plans and allowed the organization to smoothly transition into its new brand and focus with a clean digital footprint.
A single corporate site was split back into seven sites that supported Spartan's divestiture plans and allowed the organization to smoothly transition into its new brand and focus with a clean digital footprint.