Krubeton – Discovery Phase and CRM concept design for manufacturing platform
Challenge
Country: Ukraine
Industry: manufacturing
About the Client
Krubeton is a leading Ukrainian manufacturer of concrete products and building materials with a supply network across Europe. The company specializes in industrial-scale production for infrastructure, commercial, and residential projects.
The Request
The client engaged SoloWay Technologies to design the UI/UX for a system unifying sales, logistics, accounting, and laboratory management into a single platform.
Key challenges
- Eliminate operational barriers between sales, logistics, and production departments.
- Automate real-time reporting and demand forecasting.
Free sales managers from routine administrative tasks and manual order tracking. - Improve B2B and B2C customer service.
- Reduce process inefficiencies caused by document duplication and manual route planning.
Country: Ukraine
Industry: manufacturing
About the Client
Krubeton is a leading Ukrainian manufacturer of concrete products and building materials with a supply network across Europe. The company specializes in industrial-scale production for infrastructure, commercial, and residential projects.
The Request
The client engaged SoloWay Technologies to design the UI/UX for a system unifying sales, logistics, accounting, and laboratory management into a single platform.
Key challenges
- Eliminate operational barriers between sales, logistics, and production departments.
- Automate real-time reporting and demand forecasting.
Free sales managers from routine administrative tasks and manual order tracking. - Improve B2B and B2C customer service.
- Reduce process inefficiencies caused by document duplication and manual route planning.
Solution
Our team conducted on-site departmental audits and interdepartmental studies to form a data-driven digital system concept.
- Unified CRM Architecture: A centralized system that automates lead capture and stores complete interaction history.
- Smart Logistics Planning: Automated route planning and driver tracking to reduce delivery delays and optimize fleet utilization.
- Driver Tracking: A dedicated module for real-time driver tracking and fleet optimization, reducing delivery delays and concrete mixer queuing.
- "Krubeton Pulse" Dashboard: A centralized control center tracking sales metrics, production workloads, and logistics performance in real time.
- Segmented Customer Portals: Dedicated B2B and B2C user flows designed to enhance purchasing convenience and streamline document management.
- Automated Reporting: Replacing manual reporting with automated, real-time data analytics.
Tech Stack & Tools
Figma, Miro, Jira Software, Confluence, Slack, Google Sheets & Docs.
Our team conducted on-site departmental audits and interdepartmental studies to form a data-driven digital system concept.
- Unified CRM Architecture: A centralized system that automates lead capture and stores complete interaction history.
- Smart Logistics Planning: Automated route planning and driver tracking to reduce delivery delays and optimize fleet utilization.
- Driver Tracking: A dedicated module for real-time driver tracking and fleet optimization, reducing delivery delays and concrete mixer queuing.
- "Krubeton Pulse" Dashboard: A centralized control center tracking sales metrics, production workloads, and logistics performance in real time.
- Segmented Customer Portals: Dedicated B2B and B2C user flows designed to enhance purchasing convenience and streamline document management.
- Automated Reporting: Replacing manual reporting with automated, real-time data analytics.
Tech Stack & Tools
Figma, Miro, Jira Software, Confluence, Slack, Google Sheets & Docs.
Results
- Validated Digital Roadmap: We delivered a comprehensive technical specification and clear execution roadmap for the ERP implementation, giving the development team a transparent blueprint from day one.
- 360° Process Transparency: We created a thorough map of all internal processes, identified every bottleneck, and delivered a step-by-step plan to optimize operations.
- Customer-Centric Pivot: Through user testing, we redefined the client’s value proposition from a product supplier to a service-led partner, while cleanly segmenting their B2B and B2C user flows.
- Risk Mitigation: Prototype testing with real users helped us catch usability issues early, saving the client time and budget.
- Operational Clarity: We gave management a clear, data-driven comparison of their current business reality against potential growth areas, unlocking a solid framework for long-term planning.
- Efficiency Plan: The roadmap pinpointed key opportunities to eliminate wasted time for managers and drivers while unlocking significant cost-saving measures.
- Validated Digital Roadmap: We delivered a comprehensive technical specification and clear execution roadmap for the ERP implementation, giving the development team a transparent blueprint from day one.
- 360° Process Transparency: We created a thorough map of all internal processes, identified every bottleneck, and delivered a step-by-step plan to optimize operations.
- Customer-Centric Pivot: Through user testing, we redefined the client’s value proposition from a product supplier to a service-led partner, while cleanly segmenting their B2B and B2C user flows.
- Risk Mitigation: Prototype testing with real users helped us catch usability issues early, saving the client time and budget.
- Operational Clarity: We gave management a clear, data-driven comparison of their current business reality against potential growth areas, unlocking a solid framework for long-term planning.
- Efficiency Plan: The roadmap pinpointed key opportunities to eliminate wasted time for managers and drivers while unlocking significant cost-saving measures.
