Challenge
Astraeus set out to build AI-native infrastructure for wealth management firms, replacing outdated, pre-AI systems with a unified platform that embeds intelligence into every decision.
The company had a sharp product vision and strong strategic ambition, but no brand identity, visual language, or creative system to express it - a critical gap in a crowded RIA category where thousands of competitors rely on the same generic visual playbook.
Astraeus set out to build AI-native infrastructure for wealth management firms, replacing outdated, pre-AI systems with a unified platform that embeds intelligence into every decision.
The company had a sharp product vision and strong strategic ambition, but no brand identity, visual language, or creative system to express it - a critical gap in a crowded RIA category where thousands of competitors rely on the same generic visual playbook.
Solution
Cinnamon built a complete visual identity from the ground up, treating strategy and design as a single system rather than separate deliverables.
The brand world was structured around a three-act narrative, with material language, color, and typography evolving to match it. Every visual asset - imagery, motion, and social content - was custom-produced through a structured AI workflow rather than pulled from stock libraries, then brought to life on a fully custom, scalable Webflow build with an independent CMS and integrated QA.
Cinnamon built a complete visual identity from the ground up, treating strategy and design as a single system rather than separate deliverables.
The brand world was structured around a three-act narrative, with material language, color, and typography evolving to match it. Every visual asset - imagery, motion, and social content - was custom-produced through a structured AI workflow rather than pulled from stock libraries, then brought to life on a fully custom, scalable Webflow build with an independent CMS and integrated QA.
Results
Astraeus emerged with a rigorous, cohesive visual system that sets it apart in a category where most competitors look identical.
The custom Webflow foundation scales alongside the product, while the AI-generated content - designed rather than simply generated - gives the brand a distinct, boardroom-ready presence for the investment committees and firms it's pitching to.
The client described the outcome as exceeding expectations and said they wouldn't consider working with anyone else on a project like this again.
Astraeus emerged with a rigorous, cohesive visual system that sets it apart in a category where most competitors look identical.
The custom Webflow foundation scales alongside the product, while the AI-generated content - designed rather than simply generated - gives the brand a distinct, boardroom-ready presence for the investment committees and firms it's pitching to.
The client described the outcome as exceeding expectations and said they wouldn't consider working with anyone else on a project like this again.