Challenge
Kraken sought to expand its active trader base across Ukraine and key European markets through trusted, crypto-native acquisition channels. The main challenge was to reach experienced retail audiences in a highly competitive exchange market, where users are regularly exposed to similar offers and are more likely to respond to communities they already know and trust.
The campaign needed to generate measurable trader acquisition rather than general reach or low-intent traffic. It also required locally relevant messaging, careful channel selection and transparent attribution across multiple Telegram placements. Kraken needed a regional acquisition model that could identify the strongest-performing communities, track referral activity and scale results without relying on a generic media-buying approach.
Kraken sought to expand its active trader base across Ukraine and key European markets through trusted, crypto-native acquisition channels. The main challenge was to reach experienced retail audiences in a highly competitive exchange market, where users are regularly exposed to similar offers and are more likely to respond to communities they already know and trust.
The campaign needed to generate measurable trader acquisition rather than general reach or low-intent traffic. It also required locally relevant messaging, careful channel selection and transparent attribution across multiple Telegram placements. Kraken needed a regional acquisition model that could identify the strongest-performing communities, track referral activity and scale results without relying on a generic media-buying approach.
Solution
Clinch Agency developed and executed a performance-focused Telegram acquisition campaign targeting relevant crypto, trading and investment audiences across Ukraine and Europe.
Established Telegram communities were selected based on audience relevance, engagement quality, regional coverage and conversion potential. Each placement was adapted to the channel’s tone, content format and audience expectations instead of distributing identical promotional materials across every source.
Kraken’s platform benefits and promotional offers were translated into clear, locally relevant campaign messaging while maintaining consistent brand positioning. Dedicated referral links were used to monitor registrations and trader acquisition across individual placements.
Performance data helped the team identify the strongest-performing channels, messages and campaign formats. These insights were then used to optimize distribution, improve campaign efficiency and create a repeatable framework for future regional activity.
Clinch Agency developed and executed a performance-focused Telegram acquisition campaign targeting relevant crypto, trading and investment audiences across Ukraine and Europe.
Established Telegram communities were selected based on audience relevance, engagement quality, regional coverage and conversion potential. Each placement was adapted to the channel’s tone, content format and audience expectations instead of distributing identical promotional materials across every source.
Kraken’s platform benefits and promotional offers were translated into clear, locally relevant campaign messaging while maintaining consistent brand positioning. Dedicated referral links were used to monitor registrations and trader acquisition across individual placements.
Performance data helped the team identify the strongest-performing channels, messages and campaign formats. These insights were then used to optimize distribution, improve campaign efficiency and create a repeatable framework for future regional activity.
Results
The campaign acquired nearly 5,000 traders, with the majority of users generated from Ukraine and key European markets. Placements across trusted Telegram crypto, trading and investment communities helped Kraken strengthen its visibility among relevant retail audiences.
All campaign activity was measured through dedicated referral links, providing clear attribution across individual channels and promotional formats. The performance data made it possible to identify the most effective communities and refine campaign execution throughout the project.
Beyond immediate trader acquisition, the campaign established a repeatable regional growth model combining targeted distribution, localized messaging, trusted communities and performance tracking. The results demonstrated that carefully selected Telegram channels could turn regional awareness into measurable exchange growth more effectively than broad, generic placements.
The campaign acquired nearly 5,000 traders, with the majority of users generated from Ukraine and key European markets. Placements across trusted Telegram crypto, trading and investment communities helped Kraken strengthen its visibility among relevant retail audiences.
All campaign activity was measured through dedicated referral links, providing clear attribution across individual channels and promotional formats. The performance data made it possible to identify the most effective communities and refine campaign execution throughout the project.
Beyond immediate trader acquisition, the campaign established a repeatable regional growth model combining targeted distribution, localized messaging, trusted communities and performance tracking. The results demonstrated that carefully selected Telegram channels could turn regional awareness into measurable exchange growth more effectively than broad, generic placements.