Challenge
Trust Wallet already had strong brand recognition across the Web3 ecosystem, but the campaign objective extended beyond awareness and application installs. The primary challenge was to convert relevant crypto audiences into activated wallet users who completed on-chain transactions and continued using the product over time.
The campaign operated across competitive crypto markets where users are exposed to numerous wallets, exchanges and Web3 applications. Broad creator reach alone could generate traffic, but it did not guarantee wallet activation or meaningful blockchain activity.
Trust Wallet therefore needed a measurable acquisition strategy capable of connecting creator performance with wallet installs, user activation, transaction completion and 30-day retention. The campaign also required localized communication, reliable attribution and continuous optimization across Telegram, YouTube, X and selected Web3 media channels.
Trust Wallet already had strong brand recognition across the Web3 ecosystem, but the campaign objective extended beyond awareness and application installs. The primary challenge was to convert relevant crypto audiences into activated wallet users who completed on-chain transactions and continued using the product over time.
The campaign operated across competitive crypto markets where users are exposed to numerous wallets, exchanges and Web3 applications. Broad creator reach alone could generate traffic, but it did not guarantee wallet activation or meaningful blockchain activity.
Trust Wallet therefore needed a measurable acquisition strategy capable of connecting creator performance with wallet installs, user activation, transaction completion and 30-day retention. The campaign also required localized communication, reliable attribution and continuous optimization across Telegram, YouTube, X and selected Web3 media channels.
Solution
Clinch Agency developed and managed a performance-focused influencer and community acquisition campaign across Telegram, YouTube, X and selected Web3 media platforms.
Our team identified and recruited crypto creators based on audience relevance, engagement quality, geographic coverage and their ability to generate active wallet users, rather than follower count alone. Campaign messaging and promotional content were localized for different audiences while maintaining consistent Trust Wallet positioning.
Clinch Agency coordinated creator communication, campaign schedules, content launches, tracking links, community distribution and performance reporting. Each traffic source was evaluated across the entire acquisition funnel, including qualified visits, wallet installs, activated users, on-chain transactions and repeat activity.
Creators generating the strongest activation and retention results were scaled, while underperforming placements were adjusted or discontinued. This approach contributed to a 22% reduction in cost per activated user.
Clinch Agency developed and managed a performance-focused influencer and community acquisition campaign across Telegram, YouTube, X and selected Web3 media platforms.
Our team identified and recruited crypto creators based on audience relevance, engagement quality, geographic coverage and their ability to generate active wallet users, rather than follower count alone. Campaign messaging and promotional content were localized for different audiences while maintaining consistent Trust Wallet positioning.
Clinch Agency coordinated creator communication, campaign schedules, content launches, tracking links, community distribution and performance reporting. Each traffic source was evaluated across the entire acquisition funnel, including qualified visits, wallet installs, activated users, on-chain transactions and repeat activity.
Creators generating the strongest activation and retention results were scaled, while underperforming placements were adjusted or discontinued. This approach contributed to a 22% reduction in cost per activated user.
Results
The campaign generated 2.3M+ in combined reach and delivered measurable wallet acquisition and user activity:
- 8,760+ qualified campaign visits
- 3,480+ wallet installs
- 2,190+ activated users
- 1,370+ users completed an on-chain transaction
- 46% of active users returned within 30 days
- 22% reduction in cost per activated user
Approximately 41% of acquired wallet installs became activated users, demonstrating that the campaign generated meaningful product adoption rather than installs alone. In addition, more than 1,370 users completed an on-chain transaction, providing a stronger indicator of wallet usage and acquisition quality.
By comparing creators based on activation, transaction activity and retention, Clinch Agency established a repeatable and scalable Web3 user-acquisition model focused on long-term engagement.
The campaign generated 2.3M+ in combined reach and delivered measurable wallet acquisition and user activity:
- 8,760+ qualified campaign visits
- 3,480+ wallet installs
- 2,190+ activated users
- 1,370+ users completed an on-chain transaction
- 46% of active users returned within 30 days
- 22% reduction in cost per activated user
Approximately 41% of acquired wallet installs became activated users, demonstrating that the campaign generated meaningful product adoption rather than installs alone. In addition, more than 1,370 users completed an on-chain transaction, providing a stronger indicator of wallet usage and acquisition quality.
By comparing creators based on activation, transaction activity and retention, Clinch Agency established a repeatable and scalable Web3 user-acquisition model focused on long-term engagement.