Jul 28, 2023
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Service categories
Service Lines
Web Development
Domain focus
Retail and Restaurants
Programming language
Java
Frameworks
React.js
Challenge
Big Data Tool is a platform developed by Coreteka for the Philip Morris tobacco company to analyze large volumes of information and make data-driven decisions. This solution is connected with several information sources, such as weather forecasts, social media, and cellular networks.
Big Data Tool is a platform developed by Coreteka for the Philip Morris tobacco company to analyze large volumes of information and make data-driven decisions. This solution is connected with several information sources, such as weather forecasts, social media, and cellular networks.
Solution
This product is used to analyze data for marketing activities.
The project's main goal was to create a tool with the following functionality:
- Allowing the marketing department to create optimal schedules for representatives by showing their latest activities;
- Helping to count the number of potential buyers around each outlet by synchronizing with several sources of information.
This product is used to analyze data for marketing activities.
The project's main goal was to create a tool with the following functionality:
- Allowing the marketing department to create optimal schedules for representatives by showing their latest activities;
- Helping to count the number of potential buyers around each outlet by synchronizing with several sources of information.
Results
The software displays the outlets' map. A user can choose the necessary stores and enable notifications about related activities.
We also added a heatmap, where each group of filters (for example, the number of visitors by day or hour) has its colors.
The software displays the outlets' map. A user can choose the necessary stores and enable notifications about related activities.
We also added a heatmap, where each group of filters (for example, the number of visitors by day or hour) has its colors.