Challenge
Kapruka operates a large e-commerce website with a significant number of product, category and dynamically generated pages. The main challenge was maintaining strong technical SEO across a complex site structure while ensuring that important commercial pages could be efficiently crawled, indexed and understood by search engines.
The project also required ongoing attention to issues such as duplicate URLs, crawl efficiency, canonicalisation, redirects, internal linking, XML sitemaps, indexation and page performance.
Kapruka operates a large e-commerce website with a significant number of product, category and dynamically generated pages. The main challenge was maintaining strong technical SEO across a complex site structure while ensuring that important commercial pages could be efficiently crawled, indexed and understood by search engines.
The project also required ongoing attention to issues such as duplicate URLs, crawl efficiency, canonicalisation, redirects, internal linking, XML sitemaps, indexation and page performance.
Solution
CraftDigitally carried out comprehensive technical SEO work across the Kapruka website.
Our work included technical audits, crawl analysis, indexation reviews, canonicalisation, sitemap optimisation, robots.txt analysis, redirect checks, internal linking improvements, URL structure reviews, duplicate page management and Core Web Vitals analysis.
We also prioritised technical issues based on their potential SEO impact so the development team could focus on the most important fixes first.
CraftDigitally carried out comprehensive technical SEO work across the Kapruka website.
Our work included technical audits, crawl analysis, indexation reviews, canonicalisation, sitemap optimisation, robots.txt analysis, redirect checks, internal linking improvements, URL structure reviews, duplicate page management and Core Web Vitals analysis.
We also prioritised technical issues based on their potential SEO impact so the development team could focus on the most important fixes first.
Results
Our work helped Kapruka build a stronger technical SEO foundation for its large e-commerce website.
The improvements supported better crawlability, cleaner indexation, stronger internal page relationships and more consistent technical signals across important product and category pages. This created a more scalable SEO structure that can support continued organic growth as the website expands.
Our work helped Kapruka build a stronger technical SEO foundation for its large e-commerce website.
The improvements supported better crawlability, cleaner indexation, stronger internal page relationships and more consistent technical signals across important product and category pages. This created a more scalable SEO structure that can support continued organic growth as the website expands.