Jul 02, 2024
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Papara
Completed

Papara

$5,000+
7-12 months
Turkey
6-9
Service categories
Service Lines
Design
Domain focus
Banking & Financial Services
Subcategories
Design
Logo Design

Challenge

Papara contacted us talking about how their old logo needed a touch of simplicity and modernity, without losing its original essence. After a few meetings about how the logo should or should not be, we got to work.
Papara contacted us talking about how their old logo needed a touch of simplicity and modernity, without losing its original essence. After a few meetings about how the logo should or should not be, we got to work.

Solution

Avoiding purple and gradients, we aim for a simplified and cool logo while retaining the essence of the current design. Embracing a minimalist approach, we'll modernize the font for a cleaner look, opt for simple yet distinct colors, and incorporate iconic elements to reflect the brand's values.

Results

The new logo introduces a brand new typography while at the same time making a solid connection with the old logo. The lines and curves are very similar, but the new font is more modern and clean. As a result, it becomes timeless and memorable, maintaining Papara's strength and credibility.