Designli
Apr 22, 2024
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Service categories
Service Lines
Design
Mobile Development
Web Development
Domain focus
Banking & Financial Services
Programming language
CSS
HTML
Swift
Frameworks
Angular.js
Flutter
Subcategories
Design
User Experience
Mobile Development
Android
iOS
Challenge
Thanks to student loans from a law degree, a master’s degree, and dental school, Paidback founder Amber Masters and her husband, Danny, found themselves facing over $649,000 in debt.
To keep them accountable, Amber started a blog (DeeplyInDebt.com) to share their journey and what they were learning in the process. Organically growing to over 100,000 subscribers, Amber’s community started asking for an app that would help them connect with others and celebrate each milestone reach toward their goal. The idea for Paidback was born.
Thanks to student loans from a law degree, a master’s degree, and dental school, Paidback founder Amber Masters and her husband, Danny, found themselves facing over $649,000 in debt.
To keep them accountable, Amber started a blog (DeeplyInDebt.com) to share their journey and what they were learning in the process. Organically growing to over 100,000 subscribers, Amber’s community started asking for an app that would help them connect with others and celebrate each milestone reach toward their goal. The idea for Paidback was born.
Solution
Paidback was built as a native iPhone app, with plans to expand into the Android market in the future. The Designli team kept Amber informed at each milestone, earning trust and approval in small, digestible app deliverables as the product took shape. We continue to stay involved in ongoing support as Paidback is marketed and users’ feedback is implemented on a monthly basis.
Paidback was built as a native iPhone app, with plans to expand into the Android market in the future. The Designli team kept Amber informed at each milestone, earning trust and approval in small, digestible app deliverables as the product took shape. We continue to stay involved in ongoing support as Paidback is marketed and users’ feedback is implemented on a monthly basis.
Results
Paidback motivates users to payoff debt faster with sophisticated debt payoff calculators and exclusive partnerships. The app also keeps users motivated through connections to friends and other people who are paying back debt. Brought from Vision to Version 1 (and beyond) with the Designli team.
Paidback motivates users to payoff debt faster with sophisticated debt payoff calculators and exclusive partnerships. The app also keeps users motivated through connections to friends and other people who are paying back debt. Brought from Vision to Version 1 (and beyond) with the Designli team.