FemTech — Postnatal Recovery App
Challenge
After pregnancy, new mothers need a safe and structured way to rebuild strength, but finding appropriate postnatal exercises and maintaining consistency can be challenging. Many existing fitness solutions are designed for general workouts rather than the specific needs of postpartum recovery, making it difficult for users to know which exercises are suitable, how to progress, and how to maintain healthy routines alongside the demands of motherhood.
After pregnancy, new mothers need a safe and structured way to rebuild strength, but finding appropriate postnatal exercises and maintaining consistency can be challenging. Many existing fitness solutions are designed for general workouts rather than the specific needs of postpartum recovery, making it difficult for users to know which exercises are suitable, how to progress, and how to maintain healthy routines alongside the demands of motherhood.
Solution
We developed a dedicated postnatal recovery platform that combines guided exercise programs, daily wellness activities, and progress tracking into a single experience. The solution provides structured routines and video guidance to help users follow their recovery journey step by step, while checklists and progress indicators encourage consistency and make their achievements easier to track. The overall experience is designed to make postnatal recovery more accessible, organized, and manageable for new mothers.
We developed a dedicated postnatal recovery platform that combines guided exercise programs, daily wellness activities, and progress tracking into a single experience. The solution provides structured routines and video guidance to help users follow their recovery journey step by step, while checklists and progress indicators encourage consistency and make their achievements easier to track. The overall experience is designed to make postnatal recovery more accessible, organized, and manageable for new mothers.
Results
500 → 5K+ users
The programme moved off in-person sessions and onto the app, taking the mothers it reaches from a physical class roster to a digital user base an order of magnitude larger.
- Safe and progressive postnatal workout routines
- Easy-to-follow video exercise sessions
- Recovery progress and activity tracking
- Daily recovery and wellness checklists
- Mental wellness and healthy habit support
500 → 5K+ users
The programme moved off in-person sessions and onto the app, taking the mothers it reaches from a physical class roster to a digital user base an order of magnitude larger.
- Safe and progressive postnatal workout routines
- Easy-to-follow video exercise sessions
- Recovery progress and activity tracking
- Daily recovery and wellness checklists
- Mental wellness and healthy habit support
