Meelz meal delivery platform for 3 brands
Challenge
Meelz and its two sister brands in the UAE and Georgia all needed the same things: meal plans, orders, payments and delivery windows every day. Building and running a separate system for each brand would triple the work, with every fix made three times and three admins for the team to learn. Customers also expected to pay by card or in installments.
Meelz and its two sister brands in the UAE and Georgia all needed the same things: meal plans, orders, payments and delivery windows every day. Building and running a separate system for each brand would triple the work, with every fix made three times and three admins for the team to learn. Customers also expected to pay by card or in installments.
Solution
Devsynth built a single NestJS backend with Prisma and PostgreSQL and one admin panel, then deployed them for three meal-delivery brands in the UAE and Georgia. Each brand keeps its own storefront and customers while the code behind them is shared. The team manages every brand from one login, Stripe takes card payments and Tabby lets customers pay in installments.
Devsynth built a single NestJS backend with Prisma and PostgreSQL and one admin panel, then deployed them for three meal-delivery brands in the UAE and Georgia. Each brand keeps its own storefront and customers while the code behind them is shared. The team manages every brand from one login, Stripe takes card payments and Tabby lets customers pay in installments.
Results
Three brands now run on one backend and one admin, so every fix and new feature is built once and reaches all three stores. The team manages plans, orders and payments for every brand in one place, customers can pay by card or in installments, and the platform is ready for the next brand.
Three brands now run on one backend and one admin, so every fix and new feature is built once and reaches all three stores. The team manages plans, orders and payments for every brand in one place, customers can pay by card or in installments, and the platform is ready for the next brand.