Odoo for Furniture Manufacturing by Doodex and PT Maxim Indowood
Challenge
PT Maxim Indowood, one of Indonesia's largest furniture manufacturers with 500+ employees and 50+ export containers shipped monthly, was held back by fragmented, manual operations. Every department ran its own Excel files, causing duplicate and conflicting data, with some spreadsheets taking 10 minutes just to open. Updating thousands of bills-of-materials after a single supplier price change was a manual ordeal, sales quotations took roughly 10 days to produce, and management dashboards were outdated before they even reached decision-makers. With half a million inventory items, strict traceability needs, and internal resistance to change, the company's growth was effectively paralyzed.
PT Maxim Indowood, one of Indonesia's largest furniture manufacturers with 500+ employees and 50+ export containers shipped monthly, was held back by fragmented, manual operations. Every department ran its own Excel files, causing duplicate and conflicting data, with some spreadsheets taking 10 minutes just to open. Updating thousands of bills-of-materials after a single supplier price change was a manual ordeal, sales quotations took roughly 10 days to produce, and management dashboards were outdated before they even reached decision-makers. With half a million inventory items, strict traceability needs, and internal resistance to change, the company's growth was effectively paralyzed.
Solution
Doodex delivered a phased, multi-year Odoo transformation built around manufacturing-specific customizations: a stock management module with full lot-to-pallet traceability across raw materials like wood, veneer, MDF, and metal; a "generic product" model linking one raw material to multiple suppliers so a single price update cascades automatically across every affected BOM; automated, dynamic BOM generation with reusable components and instant cost/labor/ESG reporting; an advanced sales and costing engine handling complex pricing and bulk quotations; and batch-based production management with real-time dashboards for monitoring output and variances.
Doodex delivered a phased, multi-year Odoo transformation built around manufacturing-specific customizations: a stock management module with full lot-to-pallet traceability across raw materials like wood, veneer, MDF, and metal; a "generic product" model linking one raw material to multiple suppliers so a single price update cascades automatically across every affected BOM; automated, dynamic BOM generation with reusable components and instant cost/labor/ESG reporting; an advanced sales and costing engine handling complex pricing and bulk quotations; and batch-based production management with real-time dashboards for monitoring output and variances.
Results
The transformation cut quotation turnaround from 10 days to just 1 hour, doubled production capacity, and gave management real-time visibility through live dashboards. Staff were freed from manual data entry to focus on higher-value work, stock accuracy and supplier visibility improved significantly, and the system was built to scale with the company's international growth — making PT Maxim Indowood a benchmark case for Odoo in furniture manufacturing.
The transformation cut quotation turnaround from 10 days to just 1 hour, doubled production capacity, and gave management real-time visibility through live dashboards. Staff were freed from manual data entry to focus on higher-value work, stock accuracy and supplier visibility improved significantly, and the system was built to scale with the company's international growth — making PT Maxim Indowood a benchmark case for Odoo in furniture manufacturing.