Oct 17, 2023
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Healthy Beginnings Wellness & Esthetics Marketing Campaign
Ongoing

Healthy Beginnings Wellness & Esthetics Marketing Campaign

$10,000+
2-3 months
United States, Fredericksburg, VA
2-5
view project
Service categories
Service Lines
Big Data
Cloud Consulting
Software Development
Design
Domain focus
Advertising & Marketing
Other
Programming language
HTML
JavaScript
CMS solutions
Wix
Subcategories
Cloud Consulting
Cloud Security
Design
Digital Design

Challenge

Fredericksburg, VA - Business owner, Julie Dalberg-Belk is an RN by training but it's her youthful energy and contagious optimism that inspires her expert team and loyal patients to tackle the health and wellness challenges all of us face as we age. Seeking the latest innovations in health, wellness, and anti-aging treatments, Healthy Beginnings Wellness & Esthetics crushed through two major business transitions. Flair Communication designed new corporate branding, including logo, website, and messaging. A new multi-channel marketing strategy including the latest in targeted, personalized interactive email strategies is launching Healthy Beginnings to a whole new level!

Solution

Health and wellness businesses must build trust with their patients. Building a strong brand included a new logo, fresh brand colors, a new, custom website design integrated with an interactive, automated CRM email system, and multiple digital marketing channels including Google Business, Google Ads, Social Media Marketing, Customer Reviews with PR Management and custom email promotions with custom, personalized email funnels.

Results

+ 1,002% WEBSITE TRAFFIC IN 1st 6 MONTHS + 1,248% ORGANIC WEBSITE TRAFFIC + 3,864% INCREASE in SUBSCRIBERS + 2,598% WEBSITE TRAFFIC from SOCIAL MEDIA Customization was key in the multi-channel promotional campaigns. HBWE offers many unique services that target different patients with a wide range of needs. The center branched out into broader offerings of esthertics services including red light therapy, IV therapy, hydrofacials and other services that enhanced their weight loss and wellness services.