2 years. 3 CMO transitions. One Webflow partner

CIM builds PEAK, AI software that helps commercial real estate teams run their buildings.

CIM's Webflow site came from a previous contractor. It was slow on mobile, its pages had drifted apart, and one site-wide CTA change meant going page by page.

We joined as CIM's long-term design, Webflow and SEO team. We cleaned up the code, fixed the technical SEO and brought the pages to one style. For the 2026 positioning, we built the new pages on a component library CIM can reuse.

How we worked:

• A code cleanup took mobile PageSpeed from 35 to 80.
• Put the building first. The product looks the same.
• AI assistants already sent traffic, so we audited for them.
• CIM's new positioning went live on 13 pages.
• One component library carries all 13 pages.

• 2 years of active partnership with CIM through 3 CMO transitions
• 35 → 80 mobile PageSpeed score lift after the code cleanup
• 2x conversion lift from ICP visitors after the rebuild

What changed:

• One team on design, Webflow and SEO for 2 years
• One visual language across 13 pages
• One component library for every section
• Mobile PageSpeed of 80, 2x conversion from ICP visitors