20+ pages and 14 months as Dune's website department
Challenge
Dune Security sells AI-driven user risk management to Fortune 1,000 enterprises.
Dune had a Webflow site and a long queue of pages to ship fast. And adaptive, per-user risk is hard to show on a static page.
Dune Security sells AI-driven user risk management to Fortune 1,000 enterprises.
Dune had a Webflow site and a long queue of pages to ship fast. And adaptive, per-user risk is hard to show on a static page.
Solution
We worked from Dune's master design file and ran two calls a week, so the queue kept moving. Repeating pages became CMS templates their marketers fill in. Motion carried what screenshots couldn't, and we wired tracking and lead routing in behind the pages.
How we worked:
- Screenshots can't explain a risk score that keeps moving.
- One CMS template made seven industry pages a copy job.
- Tracking and AI crawlers got as much attention as layout.
We worked from Dune's master design file and ran two calls a week, so the queue kept moving. Repeating pages became CMS templates their marketers fill in. Motion carried what screenshots couldn't, and we wired tracking and lead routing in behind the pages.
How we worked:
- Screenshots can't explain a risk score that keeps moving.
- One CMS template made seven industry pages a copy job.
- Tracking and AI crawlers got as much attention as layout.
Results
- 14 months as Dune's embedded design and development department
- 20+ uniquely designed pages and CMS templates
- 8+ martech and analytics integrations wired end to end
What changed:
- Design and development in one team, on two calls a week
- 7 industry pages on one CMS template
- Podcasts on their own URLs, with 301 redirects
- Lead forms sent to Salesforce with their campaign
- 14 months as Dune's embedded design and development department
- 20+ uniquely designed pages and CMS templates
- 8+ martech and analytics integrations wired end to end
What changed:
- Design and development in one team, on two calls a week
- 7 industry pages on one CMS template
- Podcasts on their own URLs, with 301 redirects
- Lead forms sent to Salesforce with their campaign