50+ enterprise clients, sourced through the website
Challenge
BD Emerson is a cybersecurity, privacy and compliance consulting firm.
Drew Danner sold BD Emerson through referrals. The site he built himself brought in a trickle of leads, an outbound firm booked no sales calls, and a sales hire didn't work out.
BD Emerson is a cybersecurity, privacy and compliance consulting firm.
Drew Danner sold BD Emerson through referrals. The site he built himself brought in a trickle of leads, an outbound firm booked no sales calls, and a sales hire didn't work out.
Solution
We put a marketplace template on Webflow and spent the effort on what buyers search for. Every service got mapped into the words customers use, and the SEO program ran on that map. Once the site had earned it, we rebuilt the brand and the website.
How we worked:
- A buyer never types "engineering, cyber and assurance".
- A template first, a custom site once it paid for itself.
- A fingerprint says security. BD Emerson sold more than that.
- We drew the new B from echoes and waves.
- The rebrand reached the sales deck and the business cards.
- We kept the sitemap and changed everything you can see.
- Same URL structure, rebuilt from zero in Webflow.
- We ran outbound only after search had built trust.
We put a marketplace template on Webflow and spent the effort on what buyers search for. Every service got mapped into the words customers use, and the SEO program ran on that map. Once the site had earned it, we rebuilt the brand and the website.
How we worked:
- A buyer never types "engineering, cyber and assurance".
- A template first, a custom site once it paid for itself.
- A fingerprint says security. BD Emerson sold more than that.
- We drew the new B from echoes and waves.
- The rebrand reached the sales deck and the business cards.
- We kept the sitemap and changed everything you can see.
- Same URL structure, rebuilt from zero in Webflow.
- We ran outbound only after search had built trust.
Results
- 50+ enterprise clients sourced through the website
- 9,000%+ annualized ROI on the redesign and SEO investment
- +65% annual revenue growth across the 3-year partnership, margins held
What changed:
- Custom Webflow site on a new brand
- Service pages in the words buyers search
- One team running SEO, outbound and LinkedIn
- 50+ enterprise clients sourced through the website
- 9,000%+ annualized ROI on the redesign and SEO investment
- +65% annual revenue growth across the 3-year partnership, margins held
What changed:
- Custom Webflow site on a new brand
- Service pages in the words buyers search
- One team running SEO, outbound and LinkedIn