Challenge
CyberCrest advises companies on cybersecurity compliance across ISO 27001, CMMC, PCI DSS, HIPAA and other frameworks.
In cybersecurity, trust is why clients pick you, and one wrong line of marketing copy can erode it. CyberCrest needed leads from pages its own experts would sign off.
CyberCrest advises companies on cybersecurity compliance across ISO 27001, CMMC, PCI DSS, HIPAA and other frameworks.
In cybersecurity, trust is why clients pick you, and one wrong line of marketing copy can erode it. CyberCrest needed leads from pages its own experts would sign off.
Solution
We rebuilt the website on Webflow in two stages, launch first and service pages after. CyberCrest's experts wrote the compliance content from our SEO briefs. We edited it for search and published it.
How we worked:
- Three pages rewritten for launch. The rest could wait.
- Buyers search by framework, so we briefed by framework.
- The logo became the hero of the homepage.
- Compliance pages are long, so reading came first.
- The redirect map started in week one, before any design.
- CyberCrest's experts needed shorter briefs, so we cut them.
- Traffic sat on the blog, so the service pages went first.
We rebuilt the website on Webflow in two stages, launch first and service pages after. CyberCrest's experts wrote the compliance content from our SEO briefs. We edited it for search and published it.
How we worked:
- Three pages rewritten for launch. The rest could wait.
- Buyers search by framework, so we briefed by framework.
- The logo became the hero of the homepage.
- Compliance pages are long, so reading came first.
- The redirect map started in week one, before any design.
- CyberCrest's experts needed shorter briefs, so we cut them.
- Traffic sat on the blog, so the service pages went first.
Results
- 62 MQLs across 14 months of SEO partnership after the website launch
- 14.3x visibility growth on Google search results
- 100+ targeted keywords ranking in Google’s top 10
What changed:
- Flat logo, plus a 3D version animated on the homepage
- Legal pages and cookie consent in place at launch
- Form, phone and email clicks tracked in GA4
- Semantic core behind the service pages and the blog
- 62 MQLs across 14 months of SEO partnership after the website launch
- 14.3x visibility growth on Google search results
- 100+ targeted keywords ranking in Google’s top 10
What changed:
- Flat logo, plus a 3D version animated on the homepage
- Legal pages and cookie consent in place at launch
- Form, phone and email clicks tracked in GA4
- Semantic core behind the service pages and the blog