
Challenge
Securily, now Penti, sells AI-powered pentesting to SaaS companies that need to clear enterprise security reviews fast.
They asked for a new Webflow website. Underneath sat a brand stuck between incumbent and challenger, and a security setup that blocked their own analytics and SEO tags.
Securily, now Penti, sells AI-powered pentesting to SaaS companies that need to clear enterprise security reviews fast.
They asked for a new Webflow website. Underneath sat a brand stuck between incumbent and challenger, and a security setup that blocked their own analytics and SEO tags.
Solution
We built the brand on one decision, that Securily is the challenger. The Webflow website is one their marketers run without a developer. And the SEO program fits an early-stage budget, so we only wrote the pages buyers search for.
How we worked:
- Stop looking big. Be the Uber in a world of taxis.
- Target the searches buyers run before a security review.
- Pentesting is a world of blue. We stayed in it, just off the shade.
- Illustrations that make security something you can picture.
We built the brand on one decision, that Securily is the challenger. The Webflow website is one their marketers run without a developer. And the SEO program fits an early-stage budget, so we only wrote the pages buyers search for.
How we worked:
- Stop looking big. Be the Uber in a world of taxis.
- Target the searches buyers run before a security review.
- Pentesting is a world of blue. We stayed in it, just off the shade.
- Illustrations that make security something you can picture.
Results
- 3 → 150 MQLs a month after 18 months of SEO
- +500% organic traffic growth across the SEO program
- < 4 weeks for brand identity, website design, and the migration to Webflow
What changed:
- One position: the agile challenger
- Marketing-owned Webflow site with a custom CMS
- Every tag reaching the secure production site
- 150 MQLs a month, organic traffic up 500%
- 3 → 150 MQLs a month after 18 months of SEO
- +500% organic traffic growth across the SEO program
- < 4 weeks for brand identity, website design, and the migration to Webflow
What changed:
- One position: the agile challenger
- Marketing-owned Webflow site with a custom CMS
- Every tag reaching the secure production site
- 150 MQLs a month, organic traffic up 500%