Challenge
Hama Beauty partnered with Fulcrum Solutions to update their website’s front-end to better match their strong back-end system. The challenge was to make it easier for customers to browse and buy products through a smoother, simpler experience. They also needed a smart intake quiz to collect the right information and give personalized recommendations. The goal was to connect their powerful technology with a user-friendly design that boosts customer engagement and sales.
Hama Beauty partnered with Fulcrum Solutions to update their website’s front-end to better match their strong back-end system. The challenge was to make it easier for customers to browse and buy products through a smoother, simpler experience. They also needed a smart intake quiz to collect the right information and give personalized recommendations. The goal was to connect their powerful technology with a user-friendly design that boosts customer engagement and sales.
Solution
Fulcrum delivered a streamlined, intuitive design that simplified browsing and purchasing for customers. They built a smart, interactive intake quiz that effectively gathered the necessary information to provide personalized product recommendations.
The project started with a clear vision shared in a kick-off meeting, followed by a well-organized sprint plan to develop the website step-by-step. Weekly progress reviews kept the client informed with full visibility via a development site.
Before coding began, Fulcrum created detailed wireframes for every page and feature, which were reviewed and approved to ensure alignment on both design and functionality. The collaborative approach and strong communication helped deliver a smooth and efficient project.
The team consisted of a Product Owner, Project Manager, two UI/UX designers, and two developers.
Fulcrum delivered a streamlined, intuitive design that simplified browsing and purchasing for customers. They built a smart, interactive intake quiz that effectively gathered the necessary information to provide personalized product recommendations.
The project started with a clear vision shared in a kick-off meeting, followed by a well-organized sprint plan to develop the website step-by-step. Weekly progress reviews kept the client informed with full visibility via a development site.
Before coding began, Fulcrum created detailed wireframes for every page and feature, which were reviewed and approved to ensure alignment on both design and functionality. The collaborative approach and strong communication helped deliver a smooth and efficient project.
The team consisted of a Product Owner, Project Manager, two UI/UX designers, and two developers.
Results
After launching the new website, Hama Beauty saw a significant increase in traffic and user trust thanks to the improved usability. The personalized recommendation system has successfully served around 30,000 consumers, greatly improving the customer experience.
After launching the new website, Hama Beauty saw a significant increase in traffic and user trust thanks to the improved usability. The personalized recommendation system has successfully served around 30,000 consumers, greatly improving the customer experience.