Million Pound Homes – Meta Ads, Video Content & Lead Automation for Luxury Real Estate
Challenge
Million Pound Homes connects high-net-worth buyers with luxury properties. Their Meta ads were generating leads, but broad targeting pushed the cost per lead up and lead quality down. Static property photos didn’t show the lifestyle affluent buyers were actually paying for. Follow-up was also done by hand and couldn’t keep up with lead volume, so slow replies were putting serious buyers at risk.
Million Pound Homes connects high-net-worth buyers with luxury properties. Their Meta ads were generating leads, but broad targeting pushed the cost per lead up and lead quality down. Static property photos didn’t show the lifestyle affluent buyers were actually paying for. Follow-up was also done by hand and couldn’t keep up with lead volume, so slow replies were putting serious buyers at risk.
Solution
- Rebuilt the ad account and campaigns to target affluent, international buyers, with ongoing campaign management
- Set up the Conversions API alongside the Meta Pixel so Meta could see which ads drove real enquiries
- Shifted content to AI-enhanced video tours and founder-led storytelling that sell the lifestyle, not just the floor plan
- Built a website and a SaaS web tool, then kept improving its conversion rate
- Automated follow-up with a lead-qualifier bot on WhatsApp, Instagram and Facebook that prioritises high-intent buyers and nurtures every lead automatically
- Rebuilt the ad account and campaigns to target affluent, international buyers, with ongoing campaign management
- Set up the Conversions API alongside the Meta Pixel so Meta could see which ads drove real enquiries
- Shifted content to AI-enhanced video tours and founder-led storytelling that sell the lifestyle, not just the floor plan
- Built a website and a SaaS web tool, then kept improving its conversion rate
- Automated follow-up with a lead-qualifier bot on WhatsApp, Instagram and Facebook that prioritises high-intent buyers and nurtures every lead automatically
Results
- £20M+ in property sales
- 2,000+ qualified international buyer leads
- 100% of leads nurtured automatically, with no manual follow-up needed
- Better targeting, accurate tracking and instant automated replies turned the ad account into a consistent source of serious, high-value buyers.
- £20M+ in property sales
- 2,000+ qualified international buyer leads
- 100% of leads nurtured automatically, with no manual follow-up needed
- Better targeting, accurate tracking and instant automated replies turned the ad account into a consistent source of serious, high-value buyers.