Messenger Memorial Maker: consumer e-commerce for memorial products
Challenge
Messenger, a memorial products company with 113+ years in business, already relied on My Designer Lab, the professional ordering tool HQ builds with them, for funeral directors. They wanted a simpler, consumer-facing platform where families could design and order memorial products themselves, while still handing complex orders to My Designer Lab. The experience had to feel warm and easy to use during a sensitive, time-sensitive moment.
Messenger, a memorial products company with 113+ years in business, already relied on My Designer Lab, the professional ordering tool HQ builds with them, for funeral directors. They wanted a simpler, consumer-facing platform where families could design and order memorial products themselves, while still handing complex orders to My Designer Lab. The experience had to feel warm and easy to use during a sensitive, time-sensitive moment.
Solution
In 875 hours over five months, HQ designed and built Messenger Memorial Maker. It includes product categories, smart defaults that remember past choices, bundles of coordinating products grouped by case, clear delivery and cut-off times, real-time product proofs, and e-commerce essentials like search, filters and order history. We adapted components from My Designer Lab to move faster, and translated a complex catalog of products, enhancements and sibling variants into a clear interface.
In 875 hours over five months, HQ designed and built Messenger Memorial Maker. It includes product categories, smart defaults that remember past choices, bundles of coordinating products grouped by case, clear delivery and cut-off times, real-time product proofs, and e-commerce essentials like search, filters and order history. We adapted components from My Designer Lab to move faster, and translated a complex catalog of products, enhancements and sibling variants into a clear interface.
Results
Messenger launched a consumer e-commerce platform that connects to its professional workflow, and presented it at the 2025 NFDA International Convention and Expo, the largest funeral service exposition in the world with 5,200+ attendees from 38 countries.
Messenger launched a consumer e-commerce platform that connects to its professional workflow, and presented it at the 2025 NFDA International Convention and Expo, the largest funeral service exposition in the world with 5,200+ attendees from 38 countries.