Ideamotive
Sep 06, 2023
No image
Completed
JRPass: Marrying web development and business processes support
$25,000+
more 1 year
United Kingdom
2-5
Service categories
Service Lines
Design
IT Services
Web Development
Domain focus
Telecommunications
Transportation & Logistics
Travel & Hospitality
Programming language
Ruby
Frameworks
Ruby on Rails
Subcategories
Design
User Experience
IT Services
Outsourcing
Staff Augmentation
Challenge
We took over the project from the previous team. The process of transferring the work was challenging in itself. The system had to be developed continuously, while the developers and process were changing. During the development, we also encountered several challenges connected to performance and business optimization.
The main ones where:
integrating the project into our development framework
lack of Regional Pass offers
lack of translations of the website text to various popular languages
old versions of the framework
We took over the project from the previous team. The process of transferring the work was challenging in itself. The system had to be developed continuously, while the developers and process were changing. During the development, we also encountered several challenges connected to performance and business optimization.
The main ones where:
integrating the project into our development framework
lack of Regional Pass offers
lack of translations of the website text to various popular languages
old versions of the framework
Solution
We started by slowly taking over the development jobs and responsibilities from the previous team. The whole process of transferring the project took about two months. Finally, when we established ourselves as the new development team, we organized a workshop with the client to define milestones. We introduced them to our Ideamotive working process (weekly sprints, daily stand-up reports and more). At the same time, we began with development and code refactoring.
Here are the solutions we used:
roadmap planning meeting
SEO audit
performance audit
framework upgrades
security check-up and updates
translated the site into multiple languages
We started by slowly taking over the development jobs and responsibilities from the previous team. The whole process of transferring the project took about two months. Finally, when we established ourselves as the new development team, we organized a workshop with the client to define milestones. We introduced them to our Ideamotive working process (weekly sprints, daily stand-up reports and more). At the same time, we began with development and code refactoring.
Here are the solutions we used:
roadmap planning meeting
SEO audit
performance audit
framework upgrades
security check-up and updates
translated the site into multiple languages
Results
JRPass implemented innovative regional passes with lower prices, which allowed higher and better targeted sales. Thanks to an SEO audit and A/B testing, the website traffic and conversion rates increased. The business processes within payment module were optimized to decrease transaction costs. Overall, the business noted a significant increase in sales.
increase in website traffic
optimized transaction costs
increased sales
Thanks to the success of this project, a long-term relationship was formed. Our developers have been working with JRPass for almost three years now, constantly improving the product and taking care of its growth.
JRPass implemented innovative regional passes with lower prices, which allowed higher and better targeted sales. Thanks to an SEO audit and A/B testing, the website traffic and conversion rates increased. The business processes within payment module were optimized to decrease transaction costs. Overall, the business noted a significant increase in sales.
increase in website traffic
optimized transaction costs
increased sales
Thanks to the success of this project, a long-term relationship was formed. Our developers have been working with JRPass for almost three years now, constantly improving the product and taking care of its growth.