Sep 07, 2023
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Nielsen: supporting corporate communication with a mobile app

Nielsen: supporting corporate communication with a mobile app

7-12 months
United States
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Service categories
Service Lines
IT Services
Mobile Development
Web Development
Domain focus
Media & Entertainment
Programming language
React Native
Ruby on Rails
User Experience


Our partnership with Nielsen started with a small business process optimization task. About a year later. they invited Ideamotive to face a much more substantial challenge: bring the company workflow to the next level by building the company's official mobile app. Here are the challenges that we faced: complex organizational structure a wide vision of change without specifics strict global security limitations the client had little experience conducting agile projects various types of users with various access levels the technology choice had to match external and internal app users integration with the tools established in the organization: Google Suite and Google+


Our team started with gathering all the existing requirements and limitations for building the app. With all the data in one place, we organized a workshop at the client's headquarters with all the application stakeholders. The main objective of the meeting was to determine priorities, draw the first wireframes, set-up the roadmap and the project's organizational structure. We also explained our agile process, implemented it and aligned it with Nielsen's needs. Before programmers and designers started work, we had three more technical meetings - each with a different a stakeholder and regarding a different aspect of the app. On the course of our work, we introduced numerous solutions to existing technological problems, such as:


The app we built met all of the stakeholders’ expectations. But what's more important to us is that it's widely used within Nielsen. The app precisely maps the company's structure. From now on, Sophie from the HR department can make an inquiry about the IT team's retreat and receives the result within 15 seconds with our push notification solutions. After the event, members can chat about it and exchange their experiences. During the working day, a Nielsen analyst will receive a notification as soon as a document is ready for a client and they can pass it to them immediately.