Sep 08, 2023
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Completed
Travelduck Adventure Magazine: introducing Hubspot's Content Management System to a travel marketplace
$25,000+
2-3 months
Poland
2-5
Service categories
Service Lines
Software Development
IT Services
Web Development
Domain focus
Other
Travel & Hospitality
Challenge
Travelduck is a marketplace for adventure trips that we helped build in 2019. Since then the product has been further developed and the company successfully validated their business model.
In order to bring more traffic and more clients to the platform, Travelduck decided to implement their new SEO & content strategy and launch Travelduck Adventure Magazine - a blog with travel tips, inspirations, and guides for potential customers.
Travelduck was looking for a content management solution to be easily managed by their non-technical marketing team, that could be implemented quickly, be cost-effective, and would perform well on various devices.
Travelduck is a marketplace for adventure trips that we helped build in 2019. Since then the product has been further developed and the company successfully validated their business model.
In order to bring more traffic and more clients to the platform, Travelduck decided to implement their new SEO & content strategy and launch Travelduck Adventure Magazine - a blog with travel tips, inspirations, and guides for potential customers.
Travelduck was looking for a content management solution to be easily managed by their non-technical marketing team, that could be implemented quickly, be cost-effective, and would perform well on various devices.
Solution
After the initial meeting and briefing, our team proposed three different solutions:
Custom-made CMS built as an addition to the Travelduck.pl system (the most expensive option, but giving the highest flexibility)
Wordpress + Gatsby.js blog implementation (great performance, but could be difficult for non-technical team members)
Hubspot CMS implementation (great performance as well, but with user-friendly management system)
We recommended implementing the Hubspot CMS system
After the initial meeting and briefing, our team proposed three different solutions:
Custom-made CMS built as an addition to the Travelduck.pl system (the most expensive option, but giving the highest flexibility)
Wordpress + Gatsby.js blog implementation (great performance, but could be difficult for non-technical team members)
Hubspot CMS implementation (great performance as well, but with user-friendly management system)
We recommended implementing the Hubspot CMS system
Results
Thanks to choosing Hubspot CMS the implementation was fast and smooth and soon Travelduck team could benefit from all Hubspot CMS advantages, such as:
Great SEM and SEO optimization features,
Superfast sites rendering,
Easiness of use for non-technical members of Travelduck team (no further help from dev team was needed)
Huge potential for further development (multiple add-ons and integrations with other systems)
Additionally, after switching to Hubspot CMS Travelduck marketing and sales teams started leveraging the power of other Hubspot’s tools, such as Hubspot Sales or Hubspot CRM. This resulted in unexpected synergies and helped Travelduck in creating a cross-team all-in-one management system.
Thanks to choosing Hubspot CMS the implementation was fast and smooth and soon Travelduck team could benefit from all Hubspot CMS advantages, such as:
Great SEM and SEO optimization features,
Superfast sites rendering,
Easiness of use for non-technical members of Travelduck team (no further help from dev team was needed)
Huge potential for further development (multiple add-ons and integrations with other systems)
Additionally, after switching to Hubspot CMS Travelduck marketing and sales teams started leveraging the power of other Hubspot’s tools, such as Hubspot Sales or Hubspot CRM. This resulted in unexpected synergies and helped Travelduck in creating a cross-team all-in-one management system.