Cross-media Solution for Burda
Challenge
Hubert Burda Media ranks among the pioneers implementing cross-media strategies and consequently counts on connecting online and print media in order to profit from integrated information, synchronized multimedia offerings, and clustered journalistic competency. Such strategies require robust and flexible solutions ensuring cross-company storage and distribution of contents.
Hubert Burda Media ranks among the pioneers implementing cross-media strategies and consequently counts on connecting online and print media in order to profit from integrated information, synchronized multimedia offerings, and clustered journalistic competency. Such strategies require robust and flexible solutions ensuring cross-company storage and distribution of contents.
Solution
To put this strategy into action Burda Digital Systems decided on an Information Management solution provided by *instinctools, which consolidates data of diverse, customer-specific software applications in a single database without changing data structure or content inside the source systems. This solution was developed by *instinctools, an IT company based in Stuttgart, takes care of standardization and integration of several media formats and offers a variety of interfaces for further distribution out of the consolidated content pool.
To put this strategy into action Burda Digital Systems decided on an Information Management solution provided by *instinctools, which consolidates data of diverse, customer-specific software applications in a single database without changing data structure or content inside the source systems. This solution was developed by *instinctools, an IT company based in Stuttgart, takes care of standardization and integration of several media formats and offers a variety of interfaces for further distribution out of the consolidated content pool.
Results
The project for Burda Digital Systems has been implemented by means of the latest generation of the GateOne framework. The modular application infrastructure of GateOne makes it a flexible, powerful, and future-oriented platform for individual solutions.
The project for Burda Digital Systems has been implemented by means of the latest generation of the GateOne framework. The modular application infrastructure of GateOne makes it a flexible, powerful, and future-oriented platform for individual solutions.