Custom Multi-Component Web App For a British Construction Company
Challenge
Constantly rising consumer expectations are a perpetual driver of delivering digital products that are fast, transparent, and easy to use. Core Sash Windows — a British window and door construction company — identified gaps in its customer experience, from first interactions to post-purchase service, and sought to address them with a strategic software overhaul.
The company’s challenges spanned multiple stages of the sales and fulfillment process.
Constantly rising consumer expectations are a perpetual driver of delivering digital products that are fast, transparent, and easy to use. Core Sash Windows — a British window and door construction company — identified gaps in its customer experience, from first interactions to post-purchase service, and sought to address them with a strategic software overhaul.
The company’s challenges spanned multiple stages of the sales and fulfillment process.
Solution
With no in-house team to act on these issues, the company partnered with *instinctools to build integrated software that could improve both internal workflows and customer interactions. We assembled a dedicated team of a business analyst, web developers, QA and DevOps engineers, and a UX/UI designer, and set to work.
With no in-house team to act on these issues, the company partnered with *instinctools to build integrated software that could improve both internal workflows and customer interactions. We assembled a dedicated team of a business analyst, web developers, QA and DevOps engineers, and a UX/UI designer, and set to work.
Results
- An up-to-date and cohesive web application with interconnected components designed to support internal teams and customers
- A step up in customer service at consideration and post-purchase stages, including more intuitive product selection and faster response times
- Full transparency of order tracking for both customers and the client’s employees
- Improved order management efficiency thanks to reduced manual processes, faster pricing, and clear, organized workflows for accountants, managers, and customers
- An up-to-date and cohesive web application with interconnected components designed to support internal teams and customers
- A step up in customer service at consideration and post-purchase stages, including more intuitive product selection and faster response times
- Full transparency of order tracking for both customers and the client’s employees
- Improved order management efficiency thanks to reduced manual processes, faster pricing, and clear, organized workflows for accountants, managers, and customers