Odoo-based Ecommerce Ecosystem for a Luxury Furniture Retailer
Challenge
The retailer needed to modernize its ecommerce capabilities while preserving the exclusivity and personalized experience expected by high-end customers. Existing processes were fragmented and largely manual, with disconnected production, logistics, and quality control workflows that limited operational visibility and scalability.
The retailer needed to modernize its ecommerce capabilities while preserving the exclusivity and personalized experience expected by high-end customers. Existing processes were fragmented and largely manual, with disconnected production, logistics, and quality control workflows that limited operational visibility and scalability.
Solution
Instinctools built a fully integrated ecosystem using Odoo, Next.js, and AWS, including a custom ecommerce storefront, centralized ERP and CRM modules, a manufacturer portal, and embedded quality control workflows. The team also developed complementary digital tools such as a room-scanning mobile app and a holographic product showcase app to enhance both online and in-store customer experiences.
Instinctools built a fully integrated ecosystem using Odoo, Next.js, and AWS, including a custom ecommerce storefront, centralized ERP and CRM modules, a manufacturer portal, and embedded quality control workflows. The team also developed complementary digital tools such as a room-scanning mobile app and a holographic product showcase app to enhance both online and in-store customer experiences.
Results
The new ecommerce ecosystem increased online sales by 20% and improved customer satisfaction by 25%. The retailer gained operational unification across ecommerce, production, quality assurance, and logistics, enabling more efficient workflows and a seamless omnichannel luxury shopping experience.
The new ecommerce ecosystem increased online sales by 20% and improved customer satisfaction by 25%. The retailer gained operational unification across ecommerce, production, quality assurance, and logistics, enabling more efficient workflows and a seamless omnichannel luxury shopping experience.