WordPress Modernization For a Marketing Agency
Challenge
Performance was tanking, with Core Web Vitals way below acceptable standards. There was no way to enhance them while maintaining the current WordPress version.The website team was overloaded with manual workflows, such as software testing, marking up every page from scratch, and managing redirects across 500+ pages to avoid conflicts between the plugins they rely on.The website’s security was jeopardized because of compatibility issues between multiple third-party plugins and the old WordPress version.
Performance was tanking, with Core Web Vitals way below acceptable standards. There was no way to enhance them while maintaining the current WordPress version.The website team was overloaded with manual workflows, such as software testing, marking up every page from scratch, and managing redirects across 500+ pages to avoid conflicts between the plugins they rely on.The website’s security was jeopardized because of compatibility issues between multiple third-party plugins and the old WordPress version.
Solution
“Set it and forget it” isn’t something you can hope for in the digital world. Websites need updates every few years, or they become slow, clunky, and vulnerable.
Our client, a UAE marketing agency, learned this the hard way. Their WordPress website hadn’t seen an update for almost a decade. A newly set solution coped with 3.000 users per day glitch-free. However, over the years, traffic quadrupled, bringing performance, efficiency, and security concerns to the surface.
“Set it and forget it” isn’t something you can hope for in the digital world. Websites need updates every few years, or they become slow, clunky, and vulnerable.
Our client, a UAE marketing agency, learned this the hard way. Their WordPress website hadn’t seen an update for almost a decade. A newly set solution coped with 3.000 users per day glitch-free. However, over the years, traffic quadrupled, bringing performance, efficiency, and security concerns to the surface.
Results
How modernizing their WordPress website enabled a UAE marketing agency to slash the speed of web page creation by half and level up Google PageSpeed Insights score from 32 to 92 on average, significantly improving Core Web Vitals for desktop, such as LCP (from 4.5 to 2 seconds), INP (from 600 to 200 milliseconds), and CLS (from 0.3 to 0.1).
How modernizing their WordPress website enabled a UAE marketing agency to slash the speed of web page creation by half and level up Google PageSpeed Insights score from 32 to 92 on average, significantly improving Core Web Vitals for desktop, such as LCP (from 4.5 to 2 seconds), INP (from 600 to 200 milliseconds), and CLS (from 0.3 to 0.1).