Enhancing Scilex Holding Company's Commercial Operations
Challenge
Scilex Holding Company (Nasdaq: SCLX) is a revenue-generating biopharmaceutical company focused on non-opioid pain therapies, including ZTlido for post-herpetic neuralgia and ELYXYB for acute migraine treatment. As a growing commercial pharma organization, Scilex needed to give its field sales team faster, clearer, and more reliable performance insights.
Before the project, the company faced several critical challenges in commercial operations:
- Fragmented systems for prescription data, claims data, and CRM activity, which forced field reps and managers to pull information from multiple sources.
- Delayed performance insights, with most reports updated only weekly or monthly, slowing decision-making and territory adjustments.
- Limited prescriber intelligence and inefficient pre-call planning, which reduced the quality of healthcare provider (HCP) engagements.
- Suboptimal sample distribution and weak event ROI tracking, making it difficult to measure the return on commercial investments.
Scilex needed a single, trusted analytics layer embedded directly in its Veeva CRM, with daily refreshes and a unified view of all key commercial data. The solution also had to meet pharma compliance requirements and support field use on tablets.
Scilex Holding Company (Nasdaq: SCLX) is a revenue-generating biopharmaceutical company focused on non-opioid pain therapies, including ZTlido for post-herpetic neuralgia and ELYXYB for acute migraine treatment. As a growing commercial pharma organization, Scilex needed to give its field sales team faster, clearer, and more reliable performance insights.
Before the project, the company faced several critical challenges in commercial operations:
- Fragmented systems for prescription data, claims data, and CRM activity, which forced field reps and managers to pull information from multiple sources.
- Delayed performance insights, with most reports updated only weekly or monthly, slowing decision-making and territory adjustments.
- Limited prescriber intelligence and inefficient pre-call planning, which reduced the quality of healthcare provider (HCP) engagements.
- Suboptimal sample distribution and weak event ROI tracking, making it difficult to measure the return on commercial investments.
Scilex needed a single, trusted analytics layer embedded directly in its Veeva CRM, with daily refreshes and a unified view of all key commercial data. The solution also had to meet pharma compliance requirements and support field use on tablets.
Solution
IntuitionLabs, as an official Veeva Vault Certified CRM X-Pages Partner, designed and built custom Veeva X-Pages and MyInsights dashboards for Scilex Holding Company, powered by Veeva Nitro as the underlying commercial data warehouse.
The team followed a structured five-stage process: Discovery, Design, Development, Validation, and Deployment with ongoing support. During Discovery, the team mapped business goals, data sources, and field workflows. During Design, user journeys and wireframes were created to balance simplicity with the analytical depth Scilex required.
In Development, IntuitionLabs used the X-Pages and MyInsights framework with full-code customizations built on HTML5, JavaScript, and the Veeva JS library. This approach allowed the dashboards to integrate external data sources, support complex workflows, and provide tailored interfaces for field reps and commercial leadership.
Key elements delivered:
- Daily automated data updates flowing from Veeva Nitro into MyInsights, replacing weekly and monthly refresh cycles.
- A unified view that aggregates prescription data, claims data, goal tracking, and CRM activity in a single place.
- A Territory Performance Dashboard that visualizes prescription trends with breakdowns by payment channel.
- A Resource Optimization Dashboard for sample distribution and event ROI tracking with actionable context.
- Pre-call planning views with complete HCP profiles, prescription history, and interaction tracking.
- Territory-level performance dashboards with goal tracking for reps and managers.
Each dashboard was validated for accuracy, usability, and regulatory compliance using Veeva and pharma industry best practices. After launch, IntuitionLabs continued to support adoption, manage updates, and maintain compliance readiness for the Scilex commercial team.
IntuitionLabs, as an official Veeva Vault Certified CRM X-Pages Partner, designed and built custom Veeva X-Pages and MyInsights dashboards for Scilex Holding Company, powered by Veeva Nitro as the underlying commercial data warehouse.
The team followed a structured five-stage process: Discovery, Design, Development, Validation, and Deployment with ongoing support. During Discovery, the team mapped business goals, data sources, and field workflows. During Design, user journeys and wireframes were created to balance simplicity with the analytical depth Scilex required.
In Development, IntuitionLabs used the X-Pages and MyInsights framework with full-code customizations built on HTML5, JavaScript, and the Veeva JS library. This approach allowed the dashboards to integrate external data sources, support complex workflows, and provide tailored interfaces for field reps and commercial leadership.
Key elements delivered:
- Daily automated data updates flowing from Veeva Nitro into MyInsights, replacing weekly and monthly refresh cycles.
- A unified view that aggregates prescription data, claims data, goal tracking, and CRM activity in a single place.
- A Territory Performance Dashboard that visualizes prescription trends with breakdowns by payment channel.
- A Resource Optimization Dashboard for sample distribution and event ROI tracking with actionable context.
- Pre-call planning views with complete HCP profiles, prescription history, and interaction tracking.
- Territory-level performance dashboards with goal tracking for reps and managers.
Each dashboard was validated for accuracy, usability, and regulatory compliance using Veeva and pharma industry best practices. After launch, IntuitionLabs continued to support adoption, manage updates, and maintain compliance readiness for the Scilex commercial team.
Results
The deployment of Veeva X-Pages and MyInsights dashboards transformed Scilex Holding Company's commercial operations. For the first time in the company's history, claims data, prescription information, goal tracking, and CRM activities were aggregated in a single environment with daily automated updates.
Key outcomes reported by Scilex:
- Real-time analytics with daily automated updates, replacing slow weekly and monthly cycles.
- A unified, single source of truth for prescription, claims, and CRM data, removing the need to combine information from multiple disconnected systems.
- Significant reduction in pre-call planning time, since reps now access comprehensive HCP profiles and prescription history in one place.
- Improved territory management and commercial execution, supported by visual KPIs, trend lines, and gap analysis for reps and managers.
- Better sample distribution decisions and clearer event ROI tracking, leading to more efficient use of commercial resources.
In the words of Preetaman Wadhwa, Senior Director of Commercial Operations at Scilex Holding Company:
"MyInsights represent a true breakthrough for our commercial operations. For the first time in our company history, we have a solution that aggregates claims data, prescription information, goal tracking, and CRM activities in one place with daily automated updates."
The deployment of Veeva X-Pages and MyInsights dashboards transformed Scilex Holding Company's commercial operations. For the first time in the company's history, claims data, prescription information, goal tracking, and CRM activities were aggregated in a single environment with daily automated updates.
Key outcomes reported by Scilex:
- Real-time analytics with daily automated updates, replacing slow weekly and monthly cycles.
- A unified, single source of truth for prescription, claims, and CRM data, removing the need to combine information from multiple disconnected systems.
- Significant reduction in pre-call planning time, since reps now access comprehensive HCP profiles and prescription history in one place.
- Improved territory management and commercial execution, supported by visual KPIs, trend lines, and gap analysis for reps and managers.
- Better sample distribution decisions and clearer event ROI tracking, leading to more efficient use of commercial resources.
In the words of Preetaman Wadhwa, Senior Director of Commercial Operations at Scilex Holding Company:
"MyInsights represent a true breakthrough for our commercial operations. For the first time in our company history, we have a solution that aggregates claims data, prescription information, goal tracking, and CRM activities in one place with daily automated updates."