Jun 02, 2022
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Service categories
Service Lines
Design
Domain focus
Consumer Products & Services
Retail and Restaurants
Challenge
Being the first of its kind professional water filtering system dedicated completely to the HoReCa industry in Bulgaria, Acqualy was an innovative solution without a comparison.
As such, the Acqualy project needed a modern-looking and clean logo to reflect the values behind the initiative.
In addition to that, the main business target was higher-class establishments, so the logo had to look luxurious too.
Alongside the filtering systems, the company offers branded reusable glass water bottles. Because of that, the final logo had to look good, but usable in a variety of scenarios.
Being the first of its kind professional water filtering system dedicated completely to the HoReCa industry in Bulgaria, Acqualy was an innovative solution without a comparison.
As such, the Acqualy project needed a modern-looking and clean logo to reflect the values behind the initiative.
In addition to that, the main business target was higher-class establishments, so the logo had to look luxurious too.
Alongside the filtering systems, the company offers branded reusable glass water bottles. Because of that, the final logo had to look good, but usable in a variety of scenarios.
Solution
We conducted a competitor study in order to analyze the presentation of similar brands. Based on our discovery, and the references provided by the stakeholder, we created several hand-drawn drafts for the future logo design. From the drafts we provided, the client choose one that was finalized with consideration of the look and the technical limitations of possible future usage of the logo.
We conducted a competitor study in order to analyze the presentation of similar brands. Based on our discovery, and the references provided by the stakeholder, we created several hand-drawn drafts for the future logo design. From the drafts we provided, the client choose one that was finalized with consideration of the look and the technical limitations of possible future usage of the logo.
Results
As s result, we handed off the logo in a variety of formats and created a short Brand book. Upon future use, the logo design has proved its' suitability for different print techniques, sizes, and surfaces such as textile, glass, paper, and more.
As s result, we handed off the logo in a variety of formats and created a short Brand book. Upon future use, the logo design has proved its' suitability for different print techniques, sizes, and surfaces such as textile, glass, paper, and more.
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