Jade Antlers is a performance marketing agency founded in Tokyo, built around one principle: every dollar (or yen) you spend on advertising should make you more money than you put in. If it doesn't, we fix it. If it does, we scale it.
We work with product and service businesses across e-commerce, hospitality, education, and B2B - typically as a small, senior-level team embedded directly in their growth effort. No account managers handing you off to juniors. No fluff reports full of vanity metrics. Just clear strategy, hands-on execution, and honest communication about what's actually working.
What we do best:
- Google Search & Performance Max campaigns that actually convert
- Meta (Facebook & Instagram) ads that reach the right people at the right moment
- Marketing consulting that upskills your team and connects all your channels
- Conversion rate optimization that makes your existing traffic worth more
Real results from real clients:
- 227% revenue increase in 4 months for an e-commerce brand (Google Ads + CRO)
- 540% peak ROAS on a 6-figure ad spend for a children's product brand
- Consistent 43% month-over-month ROAS improvement over 8 months
We're a Google Partner agency, are based in Japan but work internationally, and speak the language of business outcomes - not marketing buzzwords.
Reach out to our experts to claim your free advertising audit & strategy session (no obligation).
Jade Antlers is a performance marketing agency founded in Tokyo, built around one principle: every dollar (or yen) you spend on advertising should make you more money than you put in. If it doesn't, we fix it. If it does, we scale it.
We work with product and service businesses across e-commerce, hospitality, education, and B2B - typically as a small, senior-level team embedded directly in their growth effort. No account managers handing you off to juniors. No fluff reports full of vanity metrics. Just clear strategy, hands-on execution, and honest communication about what's actually working.
What we do best:
- Google Search & Performance Max campaigns that actually convert
- Meta (Facebook & Instagram) ads that reach the right people at the right moment
- Marketing consulting that upskills your team and connects all your channels
- Conversion rate optimization that makes your existing traffic worth more
Real results from real clients:
- 227% revenue increase in 4 months for an e-commerce brand (Google Ads + CRO)
- 540% peak ROAS on a 6-figure ad spend for a children's product brand
- Consistent 43% month-over-month ROAS improvement over 8 months
We're a Google Partner agency, are based in Japan but work internationally, and speak the language of business outcomes - not marketing buzzwords.
Reach out to our experts to claim your free advertising audit & strategy session (no obligation).
Location and contacts
Major clients
Processes and approach
How do you gather and validate client requirements?
Before touching a single campaign, we run a discovery process that covers three things: your business goals (in revenue and profit terms - not just traffic), your current marketing data (we audit what's already running and find what's being wasted), and your customer (who they are, what drives them to buy, and where they spend time). We don't rely on what clients tell us they want. We validate it against the data they already have.
How do you ensure alignment with client goals and business strategy?
We connect every campaign decision to a business KPI - usually revenue, ROAS, or cost per acquisition. At kickoff, we agree on the numbers that matter and build reporting around them. We don't optimize for impressions or clicks unless they're provably connected to money in your account. If the goals shift mid-engagement, we adjust the strategy - not just the tactics.
Which software development methodologies do you use (e.g., Agile, Waterfall, Scrum)?
We run on a fast-iteration model: launch with what's strong enough to win, measure relentlessly, cut what doesn't work, double down on what does. We treat every campaign as a live test, not a set-and-forget job. Monthly strategy reviews keep everything calibrated against actual business performance.
How do you keep clients and stakeholders updated on project progress?
Clients get regular performance reports with clear context: here's what happened, here's why, here's what we're doing about it. No raw data dumps. We explain numbers in plain language and always close with the next move. In between reports, we're reachable - we respond to client messages within 1 business day.
How frequently do you hold check-in meetings or status updates?
Monthly strategy calls are standard. During campaign launches or big tests, we increase to bi-weekly. We flag significant changes or wins proactively - clients should never be surprised by something they'd want to know about.
What quality assurance practices do you follow?
Every campaign goes through a pre-launch checklist covering tracking accuracy, audience validation, bid strategy alignment, and copy review. We verify that conversion tracking is firing correctly before spending a yen. Ongoing, we run anomaly checks weekly so problems are caught in days, not discovered at month-end.
How do you identify and manage project risks?
The biggest risks in advertising are invisible: broken tracking, disapproved ads, budget leaks, and algorithm shifts. We watch for all of these weekly. If something looks off - ROAS drops, CPC spikes, conversion rate collapses — we investigate immediately and communicate the issue and our response within 24 hours.
What kind of support or maintenance do you offer after delivery?
We don't do one-time setups and disappear. Our model is ongoing partnerships. For clients who want to eventually bring work in-house, we document everything and run knowledge transfer sessions so your team can carry it forward confidently. For clients who want us to keep running things, we scale involvement up or down based on what the business actually needs each month.