Jun 18, 2021
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Completed

Marketing Automation Assistant

$10,000+
2-3 months
Sweden
2-5
view project
Service categories
Service type
Web Development
Domain focus
Advertising & Marketing
Solution type
Business Software
Programming language
Go
Python
Frameworks
Hadoop

Challenge

The solution is designed for marketers working with the audience in Ad networks (Adwords, Facebook, etc ). The configuration tool helps to manage the audience and deliver specific data to the target customers.
The solution is designed for marketers working with the audience in Ad networks (Adwords, Facebook, etc ). The configuration tool helps to manage the audience and deliver specific data to the target customers.

Solution

Functionality: Management of Audience delivery configurations; Advanced Audiences search functionality; Collecting Audience delivery statistics; Separation of workspaces between users; User management & security.
Functionality: Management of Audience delivery configurations; Advanced Audiences search functionality; Collecting Audience delivery statistics; Separation of workspaces between users; User management & security.

Results

Solution is used to automate day-to-day activities of marketers in Ads domain. The tool provides the possibility to create Audience delivery configuration. The workflow engine compiles Audience information from different sources and delivers it to different Ad networks. Apache Spark is used to compile and deliver Audience data. It allows to process significant data sets (70M - 200M records) within reasonable time. Workflow returns statistical information about each reaction/activity to the Configuration tool.