Jun 25, 2026
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Loyalty & E-Commerce Mobile App for the leading Coffee Chain in Vietnam
Completed

Loyalty & E-Commerce Mobile App for the leading Coffee Chain in Vietnam

$100,000+
7-12 months
Vietnam
10+
view project
Service categories
Service Lines
Software Development
Ecommerce
Mobile Development
Domain focus
Commerce
Retail and Restaurants

Challenge

  • Pre-Launch Booking Complexity: Driving trust and securing conversions was highly challenging without a completed physical property to showcase.
  • Fragmented Customer Journey: Separate, disconnected systems for marketing, booking, services, and community engagement caused drop-offs and operational inefficiencies.
  • Data Silos & Scalability Limits: A lack of real-time insights into customer behavior and booking funnels, coupled with a rigid legacy setup, threatened to increase IT overhead during future expansions.

Solution

  • CX-Led Experience Design: Developed a visual-first, storytelling-driven web portal and resident mobile app to bring luxury living to life and guide users through clear, intuitive booking journeys.
  • Modular & Scalable Architecture: Built a flexible, enterprise-ready platform using React, NextJS, and Drupal, hosted securely on AWS and seamlessly integrated with a leading student housing management system.
  • Unified Commerce & Services: Centralized content management, e-commerce add-ons, and a resident mobile app (for maintenance requests and parcel tracking) into a single data-driven ecosystem.

Results

  • Higher Conversion Potential: Delivered an immersive, frictionless booking journey with clear room availability that significantly increased user confidence and booking readiness.
  • Operational Efficiency: Centralized admin tools drastically reduced the manual effort required to manage content, pricing, promotions, and resident services.
  • Scalable Growth Foundation: Strengthened the client's premium brand positioning while establishing a modular architecture capable of rapid, cost-effective rollouts for future properties.