Jan 10, 2025
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Media.Monks - A unique Phygital experiences for Kids
Completed

Media.Monks - A unique Phygital experiences for Kids

$100,000+
7-12 months
Singapore
2-5
Service categories
Service Lines
IT Services
Domain focus
Media & Entertainment
Subcategories
IT Services
Outsourcing
Staff Augmentation

Challenge

To create an innovative, immersive "phygital" (physical + digital) experience for children visiting the Singapore Zoo, blending real-world exploration with interactive digital elements.

  • Develop a cross-platform mobile application (iOS and Android) as the cornerstone of the experience
  • Integrate the app with physical installations throughout the zoo, including binocular stations and educational outposts
  • Design and develop engaging gameplay mechanics and scoring systems
  • Ensure real-time data integration between app and zoo exhibits
  • Create a seamless user experience that encourages learning and exploration

Solution

Kyanon Digital provided technical expertise and a flexible Agile contract model to support evolving project needs.

1. Agile Contract Model

  • Adaptability: Adjusting resources and priorities based on real-time feedback.
  • Transparency: Continuous collaboration between Kyanon Digital (offsite) and MediaMonks (onsite).
  • Frequent Deliverables: Regular feature releases for iterative improvements.

2. Seamless Onsite & Offsite Collaboration
Kyanon Digital provided specialized roles:

  • React Native Developers – Built the cross-platform app.
  • NodeJS Backend Developers – Ensured real-time data integration.
  • Binos Developers – Integrated binocular stations.
  • Unity Developers – Created interactive 3D experiences.
  • Project Manager – Bridged technical and creative execution.

3. Flexible Staffing & Specialized Talent
Kyanon Digital sourced niche expertise like Binos & Unity Developers to ensure smooth physical-digital integration.

Results

The mobile app seamlessly connected physical installations with digital experiences, enhancing engagement and real-time interaction. With a robust backend (NodeJS) and cross-platform functionality (React Native), the app provided an immersive educational experience, redefining zoo visits with interactive exploration.