Sep 14, 2026
No image
Completed
Phygital Experience for a Large-Scale Shopping Mall in Thailand
$10,000+
4-6 months
Thailand
10+
Service categories
Service Lines
Artificial Intelligence
Big Data
Software Development
Ecommerce
Mobile Development
Domain focus
Retail and Restaurants
Subcategories
Big Data
Data Analytics
Challenge
- A large-scale shopping mall in Thailand needed to turn physical store visits into continued digital engagement without requiring individual POS integrations across tenants.
- Bridge physical store visits with continued digital engagement.
- Avoid individual POS integrations while managing complex tenant, partner and reward rules.
- A large-scale shopping mall in Thailand needed to turn physical store visits into continued digital engagement without requiring individual POS integrations across tenants.
- Bridge physical store visits with continued digital engagement.
- Avoid individual POS integrations while managing complex tenant, partner and reward rules.
Solution
- Built a QR-enabled mini app with AI-powered receipt OCR and centralized campaign management.
- Aggregated cross-tenant spend, loyalty points, tiered rewards and partner-funded promotions.
- Added receipt validation, fraud controls, quota management and automated reward rollback.
- Built a QR-enabled mini app with AI-powered receipt OCR and centralized campaign management.
- Aggregated cross-tenant spend, loyalty points, tiered rewards and partner-funded promotions.
- Added receipt validation, fraud controls, quota management and automated reward rollback.
Results
- Digitized grand-opening foot traffic into the mall's digital ecosystem.
- Enabled tenant participation without POS system modifications.
- Increased basket size through cross-tenant spend aggregation and gamification.
- Digitized grand-opening foot traffic into the mall's digital ecosystem.
- Enabled tenant participation without POS system modifications.
- Increased basket size through cross-tenant spend aggregation and gamification.
No image
No image
No image
