Challenge
Xingxuan Shandian, a provider of shared kitchen spaces and services for food vendors, needed to localize their US website for the China market. The key challenges included adapting the branding and content to suit local audiences, ensuring compliance with China’s web regulations, and optimizing the site for both performance and SEO. Additionally, the website required dynamic sections for locations, news, and case studies, as well as support for ongoing updates and maintenance.
Xingxuan Shandian, a provider of shared kitchen spaces and services for food vendors, needed to localize their US website for the China market. The key challenges included adapting the branding and content to suit local audiences, ensuring compliance with China’s web regulations, and optimizing the site for both performance and SEO. Additionally, the website required dynamic sections for locations, news, and case studies, as well as support for ongoing updates and maintenance.
Solution
To address these challenges, we:
- Localized the US website to align with the Chinese market, adjusting both the branding and content to better resonate with local users.
- Designed responsive web pages with key visuals, custom page mockups, and user-friendly component UI/UX for a seamless user experience.
- Developed dynamic sections for showcasing multiple locations, news updates, and case studies to highlight the company’s offerings.
- Used React and Gatsby to optimize frontend performance and integrated Prismic as the CMS for easy content management.
- Embedded videos to provide an engaging way to present information, while ensuring the website was hosted on Mainland China servers to improve loading speed and access.
- Assisted with the ICP license application, ensuring compliance with local web regulations.
- Provided ongoing support, including regular CMS training, content updates, on-page SEO, and continuous deployment through Buddy CI.
To address these challenges, we:
- Localized the US website to align with the Chinese market, adjusting both the branding and content to better resonate with local users.
- Designed responsive web pages with key visuals, custom page mockups, and user-friendly component UI/UX for a seamless user experience.
- Developed dynamic sections for showcasing multiple locations, news updates, and case studies to highlight the company’s offerings.
- Used React and Gatsby to optimize frontend performance and integrated Prismic as the CMS for easy content management.
- Embedded videos to provide an engaging way to present information, while ensuring the website was hosted on Mainland China servers to improve loading speed and access.
- Assisted with the ICP license application, ensuring compliance with local web regulations.
- Provided ongoing support, including regular CMS training, content updates, on-page SEO, and continuous deployment through Buddy CI.
Results
The localized website successfully catered to the Chinese market, offering a user-friendly experience with faster performance and optimized content. The dynamic sections improved user engagement by providing detailed information about locations, news, and case studies. By hosting the site on a local server and securing the ICP license, the website complied with Chinese regulations and achieved better visibility and faster load times. Ongoing SEO efforts and maintenance helped the site rank higher in search results, driving more traffic and inquiries from food vendors.
The localized website successfully catered to the Chinese market, offering a user-friendly experience with faster performance and optimized content. The dynamic sections improved user engagement by providing detailed information about locations, news, and case studies. By hosting the site on a local server and securing the ICP license, the website complied with Chinese regulations and achieved better visibility and faster load times. Ongoing SEO efforts and maintenance helped the site rank higher in search results, driving more traffic and inquiries from food vendors.
