Challenge
Hosen Capital, a private equity firm focused on the food sector, needed a website that would reflect its expertise and leadership in driving growth for its portfolio companies. The firm required a fresh brand direction with a modern, professional design that would resonate with investors and stakeholders. Additionally, the website needed to be responsive, support both English and Chinese, and include custom layouts with parallax scrolling and animations to enhance user engagement. Hosen Capital also needed a robust CMS for easy updates and continuous support for hosting, SEO, and content management.
Hosen Capital, a private equity firm focused on the food sector, needed a website that would reflect its expertise and leadership in driving growth for its portfolio companies. The firm required a fresh brand direction with a modern, professional design that would resonate with investors and stakeholders. Additionally, the website needed to be responsive, support both English and Chinese, and include custom layouts with parallax scrolling and animations to enhance user engagement. Hosen Capital also needed a robust CMS for easy updates and continuous support for hosting, SEO, and content management.
Solution
To address Hosen Capital’s needs, we:
- Developed a new brand direction, including design concepts, key visuals, and custom page mockups that effectively communicated the firm’s leadership in the food sector.
- Created a responsive web design with smooth parallax scrolling and inview animations, enhancing the user experience.
- Built custom-coded layouts using React and optimized the site for performance with Gatsby, ensuring fast load times and smooth functionality.
- Integrated Contentful as the CMS to allow Hosen Capital’s team to easily manage and update content.
- Provided multilingual support, making the site available in both English and Chinese to cater to its diverse audience.
- Ensured continuous deployment through Buddy CI for seamless updates and provided ongoing support with on-page SEO, Google Analytics setup, and CMS training.
To address Hosen Capital’s needs, we:
- Developed a new brand direction, including design concepts, key visuals, and custom page mockups that effectively communicated the firm’s leadership in the food sector.
- Created a responsive web design with smooth parallax scrolling and inview animations, enhancing the user experience.
- Built custom-coded layouts using React and optimized the site for performance with Gatsby, ensuring fast load times and smooth functionality.
- Integrated Contentful as the CMS to allow Hosen Capital’s team to easily manage and update content.
- Provided multilingual support, making the site available in both English and Chinese to cater to its diverse audience.
- Ensured continuous deployment through Buddy CI for seamless updates and provided ongoing support with on-page SEO, Google Analytics setup, and CMS training.
Results
The redesigned website successfully established Hosen Capital as a leading private equity firm in the food sector, with a modern, professional online presence that effectively communicated its value to investors and stakeholders. The parallax scrolling and animations improved user engagement, and the multilingual support broadened the firm’s reach. The custom CMS integration made it easy for Hosen Capital to manage updates, while ongoing SEO efforts enhanced the site's visibility in search results. The fast and reliable hosting ensured optimal performance, providing a seamless experience for users across regions.
The redesigned website successfully established Hosen Capital as a leading private equity firm in the food sector, with a modern, professional online presence that effectively communicated its value to investors and stakeholders. The parallax scrolling and animations improved user engagement, and the multilingual support broadened the firm’s reach. The custom CMS integration made it easy for Hosen Capital to manage updates, while ongoing SEO efforts enhanced the site's visibility in search results. The fast and reliable hosting ensured optimal performance, providing a seamless experience for users across regions.
