Challenge
Monroe OE, a division of Tenneco, needed a highly localized website for its China division that could seamlessly integrate with global technologies while meeting the specific technical and regulatory requirements of the Chinese market. The challenge involved localizing third-party APIs, videos, and content management systems (CMS) for optimal performance in mainland China, as well as obtaining the necessary ICP license for hosting in China.
Monroe OE, a division of Tenneco, needed a highly localized website for its China division that could seamlessly integrate with global technologies while meeting the specific technical and regulatory requirements of the Chinese market. The challenge involved localizing third-party APIs, videos, and content management systems (CMS) for optimal performance in mainland China, as well as obtaining the necessary ICP license for hosting in China.
Solution
We developed a fully localized website using React for the frontend, with performance optimization through Gatsby to ensure fast loading times in China. Netlify CMS was integrated to allow the Monroe China team to manage content in both English and Chinese, and third-party APIs and videos were adapted for seamless localization. The site was hosted in mainland China with the required ICP license, and continuous deployment was set up using Buddy CI for efficient updates. On-page SEO and Google Analytics were integrated for improved visibility and performance tracking.
We developed a fully localized website using React for the frontend, with performance optimization through Gatsby to ensure fast loading times in China. Netlify CMS was integrated to allow the Monroe China team to manage content in both English and Chinese, and third-party APIs and videos were adapted for seamless localization. The site was hosted in mainland China with the required ICP license, and continuous deployment was set up using Buddy CI for efficient updates. On-page SEO and Google Analytics were integrated for improved visibility and performance tracking.
Results
The localized Monroe OE website met all technical requirements, including seamless integration of third-party APIs and videos, while maintaining excellent performance in China. The CMS allowed the Monroe team to update content in multiple languages easily, and the implementation of on-page SEO and Google Analytics boosted visibility and user engagement. The website launched successfully, with fast load times, regulatory compliance, and ongoing support ensuring a strong online presence for Monroe in the Chinese market.
The localized Monroe OE website met all technical requirements, including seamless integration of third-party APIs and videos, while maintaining excellent performance in China. The CMS allowed the Monroe team to update content in multiple languages easily, and the implementation of on-page SEO and Google Analytics boosted visibility and user engagement. The website launched successfully, with fast load times, regulatory compliance, and ongoing support ensuring a strong online presence for Monroe in the Chinese market.
