Al Jazeera International
Challenge
Al Jazeera International manufactures tents, tensile structures, car parking shades, and outdoor shade solutions for residential, commercial, and industrial projects in Saudi Arabia. The company already had an established website showcasing its products and services, but organic visibility was limited due to several SEO challenges.
The website had minimal optimization for commercial search terms, inconsistent metadata, duplicate page titles, limited content targeting buyer intent, and several technical issues affecting crawlability and user experience. While the company had a strong offline reputation, it struggled to attract qualified inquiries through Google Search.
Al Jazeera International manufactures tents, tensile structures, car parking shades, and outdoor shade solutions for residential, commercial, and industrial projects in Saudi Arabia. The company already had an established website showcasing its products and services, but organic visibility was limited due to several SEO challenges.
The website had minimal optimization for commercial search terms, inconsistent metadata, duplicate page titles, limited content targeting buyer intent, and several technical issues affecting crawlability and user experience. While the company had a strong offline reputation, it struggled to attract qualified inquiries through Google Search.
Solution
Leominix developed a comprehensive SEO strategy focused on improving both technical performance and topical relevance.
The project began with a complete technical SEO audit, where crawl errors, broken internal links, duplicate metadata, and indexing issues were identified and resolved. Website speed improvements included image optimization, code compression, and Core Web Vitals enhancements.
Next, we performed extensive keyword research targeting commercial search intent. Instead of focusing only on broad keywords, we identified high-converting phrases such as:
- Car Parking Shades Saudi Arabia
- Tensile Structure Manufacturer
- Warehouse Tent Supplier
- PVC Tent Manufacturer
- Outdoor Shade Solutions
- Industrial Shade Structures
- Car Parking Shade Installation
- Custom Tensile Fabric Structures
- Existing service pages were rewritten with better keyword targeting, clearer service descriptions, stronger internal linking, and structured heading hierarchy.
To strengthen topical authority, we created supporting content around shade structures, material comparisons, maintenance guides, installation processes, and buying considerations. This helped capture informational searches while supporting commercial landing pages.
Local SEO was also implemented by optimizing location-specific landing pages and improving business information consistency across online directories.
Leominix developed a comprehensive SEO strategy focused on improving both technical performance and topical relevance.
The project began with a complete technical SEO audit, where crawl errors, broken internal links, duplicate metadata, and indexing issues were identified and resolved. Website speed improvements included image optimization, code compression, and Core Web Vitals enhancements.
Next, we performed extensive keyword research targeting commercial search intent. Instead of focusing only on broad keywords, we identified high-converting phrases such as:
- Car Parking Shades Saudi Arabia
- Tensile Structure Manufacturer
- Warehouse Tent Supplier
- PVC Tent Manufacturer
- Outdoor Shade Solutions
- Industrial Shade Structures
- Car Parking Shade Installation
- Custom Tensile Fabric Structures
- Existing service pages were rewritten with better keyword targeting, clearer service descriptions, stronger internal linking, and structured heading hierarchy.
To strengthen topical authority, we created supporting content around shade structures, material comparisons, maintenance guides, installation processes, and buying considerations. This helped capture informational searches while supporting commercial landing pages.
Local SEO was also implemented by optimizing location-specific landing pages and improving business information consistency across online directories.
Results
After approximately eight months of continuous optimization, the website experienced significant improvements across multiple SEO metrics.
- Organic traffic increased by 215%
- First-page keyword rankings grew from 18 to 96
- Qualified organic enquiries increased by 170%
- Average page load time reduced from 4.8 seconds to 1.9 seconds
- Google Search Console impressions increased by 280%
- Average click-through rate improved from 2.4% to 5.8%
- Several high-value commercial keywords reached Google's Top 3 positions.
The increase in qualified traffic resulted in more quotation requests from contractors, developers, architects, and commercial buyers looking for custom shade solutions.
After approximately eight months of continuous optimization, the website experienced significant improvements across multiple SEO metrics.
- Organic traffic increased by 215%
- First-page keyword rankings grew from 18 to 96
- Qualified organic enquiries increased by 170%
- Average page load time reduced from 4.8 seconds to 1.9 seconds
- Google Search Console impressions increased by 280%
- Average click-through rate improved from 2.4% to 5.8%
- Several high-value commercial keywords reached Google's Top 3 positions.
The increase in qualified traffic resulted in more quotation requests from contractors, developers, architects, and commercial buyers looking for custom shade solutions.