Johor Tourism

The core problem users face in the tourism industry is the need for a comprehensive and user-friendly mobile application. Existing platforms often need more functionality, outdated interfaces, and need personalized recommendations. Users need help finding reliable information, planning itineraries efficiently, and accessing exclusive travel offers. This creates a fragmented and frustrating experience for travelers, hindering their ability to enjoy and explore their destinations fully.

To develop and launch a tourism app named JTI that provides users with a seamless and immersive experience while navigating different tourist destinations. The app aims to connect users with local businesses, enhance their travel experiences, and encourage them to explore new places.

Extensive research was conducted to understand travelers' and tourists' preferences, needs, and pain points. User feedback and insights were gathered to inform the design and functionality of the app.