Challenge
ProductSpot is a bootstrapped startup from the Netherlands that builds a product discovery and strategy workspace for product managers. Product managers keep strategy, research, priorities and stakeholders aligned across a dozen tools, and mostly in their heads. Requests from sales, leadership and customers fill the roadmap, which makes it hard to say no and hard to show what actually moved. The product had to take a product manager from goals and customer feedback to a prioritised roadmap, while their developers keep working in Jira or Linear.
ProductSpot is a bootstrapped startup from the Netherlands that builds a product discovery and strategy workspace for product managers. Product managers keep strategy, research, priorities and stakeholders aligned across a dozen tools, and mostly in their heads. Requests from sales, leadership and customers fill the roadmap, which makes it hard to say no and hard to show what actually moved. The product had to take a product manager from goals and customer feedback to a prioritised roadmap, while their developers keep working in Jira or Linear.
Solution
We ran discovery with the founders, then built the first production version.
Goals, segments, people, feedback, alternatives, journeys, opportunities and the roadmap each have their own board, and the boards are linked to each other. We built one shared board component, so new boards behave the same way as existing ones. Goals carry linked metrics and statuses, so the roadmap can be filtered by the goal it serves, and the roadmap syncs to Jira or Linear.
A company signs up, names its product and gets its own workspace with its own users. The workspace is set up from templates, so it does not start empty. A roadmap can be shared with people outside the workspace without giving them an account.
We ran discovery with the founders, then built the first production version.
Goals, segments, people, feedback, alternatives, journeys, opportunities and the roadmap each have their own board, and the boards are linked to each other. We built one shared board component, so new boards behave the same way as existing ones. Goals carry linked metrics and statuses, so the roadmap can be filtered by the goal it serves, and the roadmap syncs to Jira or Linear.
A company signs up, names its product and gets its own workspace with its own users. The workspace is set up from templates, so it does not start empty. A roadmap can be shared with people outside the workspace without giving them an account.
Results
The first version went from discovery to production in 4 months, starting in October 2024. ProductSpot is now in private beta with its first beta users coming in and its data hosted in the EU. Goals, feedback, opportunities and the roadmap are linked in one place, and each company has its own workspace and users. We have developed the product since the first version and still do.
The first version went from discovery to production in 4 months, starting in October 2024. ProductSpot is now in private beta with its first beta users coming in and its data hosted in the EU. Goals, feedback, opportunities and the roadmap are linked in one place, and each company has its own workspace and users. We have developed the product since the first version and still do.
