Magora is a London software development company and product consultancy, trading since 2010 as Thinking Fish Ltd. We build custom software, iOS and Android apps, web platforms, SaaS, CRM systems and AI products for startups, scale-ups and enterprises. Our London team has shipped more than 500 products to production for 500+ clients, with 97% delivered on time and on scope, and we have published 60+ case studies. Named clients include Danone, Unilever, Toyota, Cisco, AstraZeneca, Vileda and Grant Thornton. Every engagement starts with an NDA and a free coded prototype delivered in 5-10 working days. Clients own the source code, designs and IP. Pricing is published: Discovery sprint from £3,000, startup MVP from £10,000, production builds £25,000-£60,000, dedicated developers from £49 per hour. Delivery runs in weekly demos with senior product owners, engineers and QA, and a UK-based team works in UK business hours. Magora is Premier Verified on Clutch, rated 4.7 from 75 reviews.
Magora is a London software development company and product consultancy, trading since 2010 as Thinking Fish Ltd. We build custom software, iOS and Android apps, web platforms, SaaS, CRM systems and AI products for startups, scale-ups and enterprises. Our London team has shipped more than 500 products to production for 500+ clients, with 97% delivered on time and on scope, and we have published 60+ case studies. Named clients include Danone, Unilever, Toyota, Cisco, AstraZeneca, Vileda and Grant Thornton. Every engagement starts with an NDA and a free coded prototype delivered in 5-10 working days. Clients own the source code, designs and IP. Pricing is published: Discovery sprint from £3,000, startup MVP from £10,000, production builds £25,000-£60,000, dedicated developers from £49 per hour. Delivery runs in weekly demos with senior product owners, engineers and QA, and a UK-based team works in UK business hours. Magora is Premier Verified on Clutch, rated 4.7 from 75 reviews.
AI Overview
Performance snapshot
Magora is a versatile custom software and mobile app development firm with a substantial review history spanning nearly a decade, predominantly serving UK-based SMEs and startups. The overall rating profile is strong, with the vast majority of reviews reflecting high satisfaction across technical delivery, communication, and outcomes. Two isolated low-scoring reviews introduce reliability concerns, preventing a uniformly strong profile, but these represent clear outliers against an otherwise consistent pattern of positive engagements.
Performance breakdown
Technical expertise
StrongReviewers consistently highlight proficiency across a wide technology stack including AWS, Flutter, React, .NET, PHP, JavaScript, Python, and AI/ML integrations. Multiple anchor reviews cite specific technical outcomes such as a 98% pricing engine accuracy rate and NLP chatbot integration, confirming high-density technical delivery.
Project management & delivery
MixedThe majority of reviews confirm on-time, on-budget delivery using Agile sprints, Jira, and defined milestone structures. However, isolated mentions of minor delays and one engagement citing schedule scores as low as 3.5 introduce enough inconsistency to prevent a uniformly strong rating.
Communication & collaboration
StrongCommunication is one of Magora's most frequently praised attributes, with clients across multiple platforms citing responsiveness via Slack, email, Jira, and regular video calls. Reviewers specifically note transparency, proactive updates, and team accessibility across time zones as standout qualities.
Reliability
MixedMost clients report stable, bug-free final products with rapid issue resolution. However, two reviews — one describing non-functioning code with no post-delivery support, and another citing disregarded contractual obligations — represent significant reliability failures that introduce meaningful risk to this category.
Client satisfaction & outcomes
StrongTangible business outcomes are well-documented, including a visitor management app securing $1 million in seed funding, a data cleansing tool projected to win over £200,000 in new business, a parking app exceeding 10,000 downloads post-launch, and a hedge fund solution saving a minimum of 80 man-hours per month.
Best for
Magora is best suited for startups and SMEs seeking end-to-end MVP development, mobile and web application builds, and AI-integrated software solutions, particularly where structured sprint-based delivery and transparent communication are priorities.
Clients info
Magora's client base is heavily weighted toward startups and small businesses, primarily in the UK, with recurring engagements across technology, healthcare, financial services, media, and education sectors. Project budgets most commonly fall in the $10,000–$199,999 range, though several engagements extend into the $200,000–$999,999 band, and at least one exceeds $1 million. Primary industries represented include Technology & Software, Financial Services, Healthcare & Medical, Media & Entertainment, Education. Typical client size bands include 1–10 Employees (Startups & Founders), 11–50 Employees (Small Businesses), 51–200 Employees (Mid-Market). Common project budget ranges include $10,000 to $49,999, $50,000 to $199,999, $200,000 to $999,999.
Review strength
The assessment draws on 86 reviews across 5 platforms, providing a broad and historically deep evidence base. The majority of reviews are recent, with the latest dated July 2025, though a meaningful portion of the review corpus predates 2021 and should be weighted accordingly when assessing current team composition and processes. Review date range: May 2015 - July 2025.
Performance breakdown
Technical expertise
StrongReviewers consistently highlight proficiency across a wide technology stack including AWS, Flutter, React, .NET, PHP, JavaScript, Python, and AI/ML integrations. Multiple anchor reviews cite specific technical outcomes such as a 98% pricing engine accuracy rate and NLP chatbot integration, confirming high-density technical delivery.
Project management & delivery
MixedThe majority of reviews confirm on-time, on-budget delivery using Agile sprints, Jira, and defined milestone structures. However, isolated mentions of minor delays and one engagement citing schedule scores as low as 3.5 introduce enough inconsistency to prevent a uniformly strong rating.
Communication & collaboration
StrongCommunication is one of Magora's most frequently praised attributes, with clients across multiple platforms citing responsiveness via Slack, email, Jira, and regular video calls. Reviewers specifically note transparency, proactive updates, and team accessibility across time zones as standout qualities.
Reliability
MixedMost clients report stable, bug-free final products with rapid issue resolution. However, two reviews — one describing non-functioning code with no post-delivery support, and another citing disregarded contractual obligations — represent significant reliability failures that introduce meaningful risk to this category.
Client satisfaction & outcomes
StrongTangible business outcomes are well-documented, including a visitor management app securing $1 million in seed funding, a data cleansing tool projected to win over £200,000 in new business, a parking app exceeding 10,000 downloads post-launch, and a hedge fund solution saving a minimum of 80 man-hours per month.